Perion posts, thoughts and latest news

First-Party Data is Guiding Retail Media Investment Opportunities

Imagine you are in a low-margin business and discover that a competitor has found a way to add a 7.5% additional margin on top of its revenues. It would almost seem like alchemy – a process by which passive window shopping is turned into an effective closed loop ecosystem. Something similar happened in the retail media industry and it is called a retail media network (RMN).

06th Mar 2024

Perion’s Partners with Eletromidia to Integrate Entire Digital Inventory Across 46,000 Screens in Brazil

We are pleased to share that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Eletromidia, the major out-of-home (OOH) media company in Brazil

07th Feb 2024

Find A Way: The True Big Creative

We think we’ve cracked the code on balancing the unyielding necessity for creative supremacy, but also driving a better, truer way of personalization that yields powerful incremental results

21st Oct 2023

What’s Next for Retail Media Networks and the Evolution of Consumer Engagement

The growth of retail media networks over the past couple of years has been nothing short of remarkable. The decline of third-party cookies & the subsequent loss of targeting granularity ushered in the growth of first-party data

28th Sep 2023

Disrupt or Be Disrupted: Connected TV’s Inevitable Takeover of TV Ad Revenue

The future of TV advertising is connected TV.   A bold statement? Not really,

26th Jul 2023

The Right Way To Measure Media

An article by Daniel E. Aks, Brian Pozesky and Paul H. Van Wert

25th May 2023

Print and Digital Circulars: Optimizing the Mix

As we obsess over the course of the future, are we tossing out the past? Driven to take a fresh, clear-eyed look at this, we decided to field a major study to understand America’s view of the weekly circular.

29th Mar 2023

The Value of Attention

If an ad runs and no one pays attention, can it be effective?

08th Mar 2023

Let’s unlock the possibilities of digital advertising

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