Advertisers risk missing out on reaching up to one-third of viewers due to lack of attention.
Monitor your campaign in-flight, measure brand recall, awareness, and determine ROI via foot traffic, all within our DSP’s product-suite.
What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign
Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.
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Reaching audiences across streaming, podcasts, and radio content.
Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.
Celebrating the Journey: From Unexpected Beginnings to Career Milestones
Nominee: Emma Wood, Head of Investment, PHD Aus Next up in our Leading Lights
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