Advertisers risk missing out on reaching up to one-third of viewers due to lack of attention.
Understand how DSPs streamline ad buying and optimize campaigns.
By Daniel E. Aks and RJ Turchick
Connected TV (CTV) advertising revolutionizes how brands reach and engage audiences.
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SSPs simplify ad inventory offering and management for publishers, maximizing their yield.
Advertising has evolved since the days when buying ad space required a personal meeting between media buyers and publishers. These days, software algorithms simplify the media buying process completing the transaction in seconds.
Retail media ads are advertisements at or close to the point of sale, whether brick-and-mortar stores or e-commerce websites.
With 41% YoY growth, our success underscores the DOOH opportunity for advertisers
Perion’s retail media business grew 75% YoY in Q2
