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soccer

Score Big with ‘Stay Live’: An AI-Powered Ad Format for Seamless, Immersive Ads During Live Sports Broadcasts

Advertisers risk missing out on reaching up to one-third of viewers due to lack of attention.

Perion Marketing 07th Nov 2024
Measuring the Effectiveness of Digital Out of Home (DOOH)

Measuring the effectiveness of digital out of home

Monitor your campaign in-flight, measure brand recall, awareness, and determine ROI via foot traffic, all within our DSP’s product-suite.

23rd Apr 2025

A Guide to Buying Programmatic Digital Out of Home

What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign

23rd Apr 2025
Programmatic digital out of home, also known as pDOOH, refers to the automation of out of home (OOH) advertising.

An Introduction to Programmatic Digital Out of Home

Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.

22nd Apr 2025
Audio Advertising

What Is Digital Audio Advertising?

Reaching audiences across streaming, podcasts, and radio content. 

31st Mar 2025
The Fundamentals of OOH: DOOH vs programmatic DOOH

The Fundamentals of OOH: DOOH vs programmatic DOOH

Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.

20th Mar 2025
Deborah Hall

Leading Lights: Women Redefining the Digital Advertising Landscape

Celebrating the Journey: From Unexpected Beginnings to Career Milestones

10th Mar 2025
Emma Wood

Leading Lights: Women Redefining the Digital Advertising Landscape

Nominee: Emma Wood, Head of Investment, PHD Aus Next up in our Leading Lights

10th Mar 2025

CEO open letter

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03rd Feb 2025

Let’s unlock the possibilities of digital advertising

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