From AI governance and Ask Perion's agentic AI debut to attention, real-time execution, and measurable performance, five themes emerged at Cannes that show how marketing is shifting from theory to action
Discover how to boost brand awareness with proven strategies. Consistent branding, engaging content, influencer partnerships, and social media campaigns
We were in Paris and what the world's biggest tech event confirmed about where advertising is headed
Ask Perion is a self-serve agentic interface built into the Perion One platform
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Outmax is Perion's AI execution agent working inside the platforms your team already operates, across DSPs, Amazon, and YouTube
The majority of DOOH spend still flows through direct deals. Discover why guaranteed delivery is the missing capability publishers need to unify demand and maximize revenue.
Perion's latest whitepaper explores how media sustainability is moving beyond reporting requirements to become a core driver of campaign effectiveness.
Six things WOO London told us about where programmatic DOOH is heading
Discover the differences between retargeting and remarketing. Learn best practices to maximize engagement and boost your campaign results effectively.
