Perion posts, thoughts and latest news

How to Create a Video Marketing Strategy in 11 Steps

Learn 11 essential steps to create a successful video marketing strategy. Explore how to engage your audience, boost brand visibility, and maximize ROI.

Perion Marketing 30th Mar 2026

Retargeting vs Remarketing: The Differences and Right Strategy

Discover the differences between retargeting and remarketing. Learn best practices to maximize engagement and boost your campaign results effectively.

02nd Jun 2026

How to Use Programmatic Data in Advertising

Learn how to leverage programmatic data for targeting, real-time insights, and boosting performance for better ROI.

02nd Jun 2026

The Fastest Path to High-Impact DOOH

Perion's new Curated Marketplace Deals catalog gives agencies instant access to pre-packaged DOOH inventory across the venues, audiences, and tentpole moments that matter most to their clients.

27th May 2026

Your CTV Budget Deserves More Than a Completion Rate

How Perion One is redefining what performance looks like on the biggest screen in the home.

11th May 2026

Inside Outmax: How AI Execution Operates Within Live Campaigns

A closer look at how Outmax turns real-time campaign data into continuous performance gains

27th Apr 2026

The Creative Optimization Gap: Why Performance Marketing Isn’t Living Up to Its Potential

New research from EMARKETER and Perion, surveying US marketers and agency professionals

16th Apr 2026

Closing the Execution Gap: How Outmax Aligns Media Execution with Business Outcomes

Outmax is Perion’s production-grade AI execution agent, designed to operate directly within live campaigns, aligning bidding, pacing, and delivery decisions

30th Mar 2026

Perion One Curation Delivers Unique Search Intent Data

Brands Can Precisely Target In-Market Customers and Publishers Increase CPM and Yield

23rd Mar 2026

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