Blog Topics CTV

Where Investors Should Look for Marketing Growth in 2024

Looking into the evolving landscape of digital advertising, we see how retail media, DOOH, and CTV are innovatively harnessing location-based strategies to offer a unique approach to how brands connect with consumers.

10th Mar 2024

Disrupt or Be Disrupted: Connected TV’s Inevitable Takeover of TV Ad Revenue

The future of TV advertising is connected TV.   A bold statement? Not really,

26th Jul 2023

The Value of Attention

If an ad runs and no one pays attention, can it be effective?

08th Mar 2023

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