Most DOOH publishers manage programmatic and direct campaigns in separate systems. Here's why bringing guaranteed delivery into the ad server changes everything
From AI governance and Ask Perion's agentic AI debut to attention, real-time execution, and measurable performance, five themes emerged at Cannes that show how marketing is shifting from theory to action
We were in Paris and what the world's biggest tech event confirmed about where advertising is headed
The majority of DOOH spend still flows through direct deals. Discover why guaranteed delivery is the missing capability publishers need to unify demand and maximize revenue.
Six things WOO London told us about where programmatic DOOH is heading
Discover the differences between retargeting and remarketing. Learn best practices to maximize engagement and boost your campaign results effectively.
Learn how to leverage programmatic data for targeting, real-time insights, and boosting performance for better ROI.
Perion's new Curated Marketplace Deals catalog gives agencies instant access to pre-packaged DOOH inventory across the venues, audiences, and tentpole moments that matter most to their clients.
Consumers don’t move through a linear path to purchase anymore.
