Perion's full-stack DOOH infrastructure now supports programmatic guaranteed deal execution directly within Display & Video 360, giving buyers access to premium inventory at a global scale
Perion Marketing
13th Jul 2026
Perion announces the general availability of Programmatic Guaranteed (PG) deal execution for its Digital-Out-Of-Home inventory within Google’s Display & Video 360 Platform.
As programmatic DOOH adoption accelerates, buyers increasingly require the certainty of guaranteed deal structures, such as fixed pricing, committed inventory, and predictable delivery, executed within their primary DSP. This evolution strengthens buyer confidence, allowing brands to secure top-tier placements at scale with programmatic guaranteed delivery.
The set up requires no third-party intermediaries, enabling Media Owners to create and activate PG deals directly with Display & Video 360, with streamlined workflows and unified campaign management. This capability extends across Perion’s global supply footprint, making premium programmatic guaranteed DOOH inventory accessible to Display & Video 360 buyers worldwide.
Programmatic Guaranteed with Display & Video 360 is available now across Perion’s full global DOOH supply footprint, inclusive of over 590 Media Owners on 1.6 Million screens across 40+ countries.
“PMPs buying have been core to scaling programmatic DOOH. Enabling PG with Display & Video 360 gives buyers a tool that helps deliver with full confidence, especially in moments of inventory constraints, premium placement selection, hyper-targeting and short delivery windows. We’re excited to see the momentum generated since adding this feature to our partnership” — Chris Allison VP Programmatic Marketplace.
“Enabling Programmatic Guaranteed with Perion via Display & Video 360 is a significant milestone for programmatic DOOH, combining the certainty of direct buying with programmatic automation and traceability. Initially proven during high-demand events to secure premium locations, this approach aligns DOOH with standard digital buying practices. For advertisers, Programmatic Guaranteed (PG) via the Perion SSP enables seamless access to premium DOOH inventory directly from Display & Video 360, ensuring programmatic guaranteed placements and fixed costs. By streamlining operations, it allows brands to effortlessly integrate DOOH into their broader digital media mix—alongside display, video, and CTV—driving a more efficient and scalable omnichannel strategy.” — Diana Fonseca, DOOH Sales Director, GPO Vallas.
Connect with us.
Ask Perion is a self-serve agentic interface built into the Perion One platform
With 41% YoY growth, our success underscores the DOOH opportunity for advertisers
Kicking off the series, we’re proud to feature Micaela Bos from OMD New Zealand.
