Sharona Meushar

What is a Demand-Side Platform (DSP): Definition and Features

Understand how DSPs streamline ad buying and optimize campaigns.

13th Nov 2024
soccer

Score Big with ‘Stay Live’: An AI-Powered Ad Format for Seamless, Immersive Ads During Live Sports Broadcasts

Advertisers risk missing out on reaching up to one-third of viewers due to lack of attention.

07th Nov 2024
Programmatic DOOH

What Is Connected TV (CTV) Advertising: Basic Explanation 2024

Connected TV (CTV) advertising revolutionizes how brands reach and engage audiences.

29th Oct 2024
Supply Side Platform

What is a Supply-Side Platform (SSP): Definition and Importance

SSPs simplify ad inventory offering and management for publishers, maximizing their yield.

29th Oct 2024
programmatic

What Is Programmatic Media Buying: Key Concepts to Know

Advertising has evolved since the days when buying ad space required a personal meeting between media buyers and publishers. These days, software algorithms simplify the media buying process completing the transaction in seconds.

08th Oct 2024
retial-media-banner

What Is Retail Media: A Guide With Basics and Benefits

Retail media ads are advertisements at or close to the point of sale, whether brick-and-mortar stores or e-commerce websites.

08th Oct 2024
digital out of home

The DOOH Opportunity: How Perion is Helping Brands Bridge Offline and Online Investments with DOOH

With 41% YoY growth, our success underscores the DOOH opportunity for advertisers

10th Sep 2024
Retail Media

Retail Media Technologies Surge: How Perion is Helping Retail & Commerce Businesses Grow

Perion’s retail media business grew 75% YoY in Q2

04th Sep 2024
Smart Home Control

Streaming is Booming: How Perion is Helping Brands Extend Their Messages to CTV to Drive Results

Perion’s CTV Business Grew 42% YoY in Q2

04th Sep 2024

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