By Daniel E. Aks and RJ Turchick
Next up in our series, Leading Lights: Women Redefining the Digital Advertising Landscape, we’re excited to feature Yian Koh from The Trade Desk!
Advertisers risk missing out on reaching up to one-third of viewers due to lack of attention.
Connected TV (CTV) advertising revolutionizes how brands reach and engage audiences.
SSPs simplify ad inventory offering and management for publishers, maximizing their yield.
Kicking off the series, we’re proud to feature Micaela Bos from OMD New Zealand.
Advertising has evolved since the days when buying ad space required a personal meeting between media buyers and publishers. These days, software algorithms simplify the media buying process completing the transaction in seconds.
Retail media ads are advertisements at or close to the point of sale, whether brick-and-mortar stores or e-commerce websites.
With 41% YoY growth, our success underscores the DOOH opportunity for advertisers
