Perion's new Curated Marketplace Deals catalog gives agencies instant access to pre-packaged DOOH inventory across the venues, audiences, and tentpole moments that matter most to their clients.
Perion Marketing
27th May 2026
Consumers move through the physical world every day, and the most effective advertising meets them there. The commute. The grocery run. The gym. The gas station. These are high-attention, low-distraction moments that no other channel can replicate, and brands that show up in them, in the right context, at the right time, see it in their results.
The gap isn’t reach, it’s speed to activation. Agency teams are running lean, planning cycles are shorter, and assembling a Digital Out-of-Home (DOOH) buy from scratch, custom setups, IO negotiations, fragmented venue targeting, takes time most buyers don’t have. The opportunity is real. The friction is what’s in the way.
Perion Curated Marketplace Deals is a centralized catalog of pre-packaged DOOH deal IDs, each built around a specific venue type, audience segment, or tentpole moment, and activatable instantly in the Demand-Side Platform (DSP) of your choosing: Perion DSP, The Trade Desk, DV360, Yahoo, and more. No IO negotiation. No custom setup. Pull the deal ID and push it into your DSP. That’s it.
In this post
Every deal in the catalog is sourced from opted-in media owners who’ve packaged their most impactful supply at private marketplace (PMP) priority, sitting above open-exchange inventory for stronger access and better outcomes. Venue context, proximity data, and audience indexing are pre-built. The targeting logic DSPs can’t assemble on their own is already done.
The catalog spans three dimensions agencies care about most.
Run-of-network venue packages give buyers immediate scale across high-reach environments: Billboards, Street Level, Grocery, C-Store, Gas Stations, Malls, and Transit. Each deal is pre-packaged with the venue context and signals that make DOOH placements actually perform.
Lifestyle audience deals connect brands with consumers at their most receptive moments. Health & Fitness screens reach gym-goers with near-zero ad avoidance. Parents & Caregivers puts brands in front of primary household decision-makers at pediatric offices and family venues. Luxury and High-Income targets self-selecting affluent audiences at private clubs, high-end retail, and FBOs.
Tentpole deals let brands show up when cultural moments drive the highest attention. The World Cup Halo deal covers fan zones, sports bars, transit, and retail screens near all 16 FIFA World Cup 2026 host cities, available to buy by tournament phase from Group Stage through the Final. For Q4 planners, the Holiday Shopper deal anchors retail and CPG buys across mall networks and retail proximity screens October through December.
The catalog refreshes quarterly, aligned to agency planning cycles, so there’s always a relevant deal ready when the next brief lands. Each refresh isn’t just a new set of IDs. It’s a natural pitch moment.
The program eliminates the core friction that has kept DOOH off more media plans than it should be. Pre-packaged. Pre-cleared. Ready to activate.
Agencies don’t have time to build. Perion has already built it for them.
View the full deal catalog or contact [email protected] to get started.
Connect with us.
Consumers don’t move through a linear path to purchase anymore.
Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.
What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign
