Imagine you are in a low-margin business and discover that a competitor has found a way to add a 7.5% additional margin on top of its revenues. It would almost seem like alchemy – a process by which passive window shopping is turned into an effective closed loop ecosystem. Something similar happened in the retail media industry and it is called a retail media network (RMN).
We are pleased to share that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Eletromidia, the major out-of-home (OOH) media company in Brazil
We think we’ve cracked the code on balancing the unyielding necessity for creative supremacy, but also driving a better, truer way of personalization that yields powerful incremental results
The growth of retail media networks over the past couple of years has been nothing short of remarkable. The decline of third-party cookies & the subsequent loss of targeting granularity ushered in the growth of first-party data
The future of TV advertising is connected TV. A bold statement? Not really,
An article by Daniel E. Aks, Brian Pozesky and Paul H. Van Wert
As we obsess over the course of the future, are we tossing out the past? Driven to take a fresh, clear-eyed look at this, we decided to field a major study to understand America’s view of the weekly circular.
If an ad runs and no one pays attention, can it be effective?
