The future of TV advertising is connected TV. A bold statement? Not really,
An article by Daniel E. Aks, Brian Pozesky and Paul H. Van Wert
As we obsess over the course of the future, are we tossing out the past? Driven to take a fresh, clear-eyed look at this, we decided to field a major study to understand America’s view of the weekly circular.
If an ad runs and no one pays attention, can it be effective?
