Perion’s CTV Business Grew 42% YoY in Q2
Perion Marketing
04th Sep 2024
At Perion, we are excited to share that, during our Q2 2024 earnings call, we reported 42% year-over-year growth in our Connected TV (CTV) business for that quarter.
CTV is the fastest-growing major ad channel in the US, with projections showing a 22.4% increase to reach $30.10 billion in 2024, according to eMarketer. This growth is fueled by several factors: increasing viewership as people cut the cord and shift to streaming services, the ability to target specific audiences with data-driven campaigns, higher engagement rates compared to traditional TV ads, and the availability of programmatic buying, making ad purchasing more efficient and cost-effective, and, add to that mix our AI-driven advance DCO, and you get a tailored ad for each customer
At Perion, we have seen this growth firsthand as we help procure the best brand experiences through our CTV high-impact advertising solutions inclusive of:
Today, CTV revenue accounts for 14% of our total advertising solutions revenue, doubling from 7% last year.
“Perion’s technology empowers our customers to advertise effectively across the omnichannel universe at scale,” adds Tal Jacobson, our CEO. “As the TV landscape grows more fragmented, we benefit by empowering advertisers to take advantage of the wide and advanced CTV opportunities. We also focus on premium CTV inventory, from YouTube CTV, the second-largest premium CTV platform in the US, to Max, Peacock, Disney+, Hulu, Netflix, DirectTV, and more.”
At Perion, we are strategically positioned to address a fundamental problem in the digital advertising industry, a market that runs approximately $700 billion a year. Brand advertisers face a complex challenge in today’s omnichannel universe: the task of identifying, connecting, delivering, and measuring compelling messages across multiple screens—including CTV—and platforms at the optimal moments to maximize ROI for their advertising budgets.
As advertisers shift budgets to CTV, optimizing ad experiences is crucial for driving ROI and performance. Perion’s live event integration format is a great example of that, demonstrating how dynamic, seamless advertising can engage audiences without interrupting their viewing experience. For example, a top automotive brand was showcased during a major league baseball broadcast using this format.
This innovative experience not only captures viewers’ attention but also enhances brand recall and audience engagement.
To learn more and activate CTV into your media strategy today,
Contact Us
We are thrilled to share that Undertone & Vidazoo have been granted TAG certifications for 2024, symbolizing our unwavering commitment to integrity and quality in digital advertising.
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An article by Daniel E. Aks, Brian Pozesky and Paul H. Van Wert
