Perion posts, thoughts and latest news

Supply Side Platform

What is a Supply-Side Platform (SSP): Definition and Importance

SSPs simplify ad inventory offering and management for publishers, maximizing their yield.

29th Oct 2024
Micaela Bos

Leading Lights: Women Redefining the Digital Advertising Landscape

Kicking off the series, we’re proud to feature Micaela Bos from OMD New Zealand.

18th Oct 2024
programmatic

What Is Programmatic Media Buying: Key Concepts to Know

Advertising has evolved since the days when buying ad space required a personal meeting between media buyers and publishers. These days, software algorithms simplify the media buying process completing the transaction in seconds.

08th Oct 2024
retial-media-banner

What Is Retail Media: A Guide With Basics and Benefits

Retail media ads are advertisements at or close to the point of sale, whether brick-and-mortar stores or e-commerce websites.

08th Oct 2024
digital out of home

The DOOH Opportunity: How Perion is Helping Brands Bridge Offline and Online Investments with DOOH

With 41% YoY growth, our success underscores the DOOH opportunity for advertisers

10th Sep 2024
Retail Media

Retail Media Technologies Surge: How Perion is Helping Retail & Commerce Businesses Grow

Perion’s retail media business grew 75% YoY in Q2

04th Sep 2024
Smart Home Control

Streaming is Booming: How Perion is Helping Brands Extend Their Messages to CTV to Drive Results

Perion’s CTV Business Grew 42% YoY in Q2

04th Sep 2024

What is Digital Out-of-Home (DOOH) Advertising? Key Concepts and Examples

Digital Out-of-Home (DOOH) advertising is a dynamic evolution in out-of-home marketing.

07th Aug 2024
Perion Attending Cannes Lion 2024

Perion Attending Cannes Lion 2024

Perion’s leadership team is thrilled to be at Cannes Lions 2024, ready to connect with brands and industry leaders to discuss what the future holds for omnichannel advertising.

17th Jun 2024

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