Key metrics and effective strategies for analyzing the impact of Digital Out-of-Home advertising
Most DOOH publishers manage programmatic and direct campaigns in separate systems. Here's why bringing guaranteed delivery into the ad server changes everything
Artificial Intelligence (AI) is revolutionizing the advertising industry by enhancing data analysis, automating processes, and improving ad targeting.
From AI governance and Ask Perion's agentic AI debut to attention, real-time execution, and measurable performance, five themes emerged at Cannes that show how marketing is shifting from theory to action
Discover how to boost brand awareness with proven strategies
We were in Paris and what the world's biggest tech event confirmed about where advertising is headed
Ask Perion is a self-serve agentic interface built into the Perion One platform
Outmax is Perion's AI execution agent working inside the platforms your team already operates, across DSPs, Amazon, and YouTube
The majority of DOOH spend still flows through direct deals. Discover why guaranteed delivery is the missing capability publishers need to unify demand and maximize revenue.
