A Guide to Buying Programmatic Digital Out of Home
What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign
What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign
Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.
Reaching audiences across streaming, podcasts, and radio content.
Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.
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Understand how DSPs streamline ad buying and optimize campaigns.