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Tal Jacobson
03rd Feb 2025
Dear Investors, Clients, and Employees,
Today, I am thrilled to share a vision that represents not just the next chapter for Perion but a bold leap into the future of digital advertising.
As the CEO of Perion, I am honored to lead a company that has continually pushed the boundaries of innovation, transforming challenges into opportunities and achieving remarkable growth. We are entering an era of unparalleled transformation that I believe will position Perion as a leading force in the AdTech industry.
At Perion, we believe AdTech has fundamentally misunderstood what truly matters to advertisers. While the industry obsesses over platforms and channels—whether it’s CTV, Open Web, Meta, Google, TikTok, or Hulu – advertisers, the ones who control the vast majority of the almost $700 billion global advertising budget annually, care about one thing: reaching the right customers at the right moment, with the right message in the most efficient and effective way. Everything else is noise and waste.
This is where Perion shines. We have harnessed the power of advanced AI solutions and proprietary algorithms to deliver exactly what advertisers need: precision, relevance, and measurable results across all touchpoints. Our goal is to optimize the advertising journey end-to-end, so that our clients—from brands and agencies to retailers—maximize every dollar spent. Today, we’re excited to launch a transformational milestone in our journey that will solidify our position as the future of digital advertising.
Over the past year, we have been meticulously designing our next evolutionary step forward, transforming from a company with many moving pieces and solutions to a single unified digital marketing powerhouse: Perion One. This holistic platform will bring together all our technologies to maximize synergies and deliver unparalleled value to our clients. The vision behind Perion One is simple yet profound: to unify, simplify, and amplify.
It has been a bit over a year since we acquired HiveStack, a leading platform in the Digital Out-of-Home (DOOH) space. Today, we are harnessing its exceptional technology platform capabilities, combined with the advanced technologies and solutions within Perion, to announce the Perion One ecosystem as a smart, unified architecture that drives seamless innovation. Whether it’s DOOH, CTV, Open Web, or even closed gardens, Perion One will provide advertisers with a singular solution that optimizes results across advertisers’ most important channels, platforms, and screens.
This unification is not just a technological evolution; it’s an organizational transformation. Moving forward, all our sub-brands will be united under the Perion brand. Our organization will be streamlined for maximum efficiency so that every piece of our company can work harmoniously to deliver exceptional outcomes for our clients.
Our customers are at the heart of everything we do. Whether you’re a brand striving to build deeper connections with your customers, an agency looking to deliver measurable ROI, or a retailer aiming to drive conversions, Perion is your partner in success. Our solutions also empower publishers—from screen owners in DOOH to digital platforms—enabling a seamless and optimized advertising flow.
We are here to meet advertisers’ needs in the real world. Our focus is not on where ads run but on how effectively they meet customers where they are, with messages that resonate and inspire action. I believe that Perion One will make this possible like never before, bridging the gap between online and offline and allowing us to deliver results that exceed expectations.
Perion is not just evolving; our strategic transformation will allow us to rise to new heights, driven by a vision of what’s possible and the determination to make it a reality.
To our investors, Perion is redefining what’s possible in AdTech, unlocking new opportunities within this ~$700B a year market. Perion One represents the next phase of AdTech, and we are excited by the opportunity this strategic transformation presents for us as a company and for our customers. The long-term growth opportunity for us is significant, and through our unified Perion One offering, we believe we will achieve greater customer retention, longer duration contracts, larger-scale customers, increased recurring revenue per customer, and a more efficient business structure with the goal of creating more value for our stakeholders.
To our customers, know that we are committed to your success. With Perion One, you will have a partner that delivers results and the competitive edge you need in an ever-changing market.
To our employees, thank you for your unwavering dedication and passion. Together, we are building something extraordinary, working towards our mission to change our industry.
The future of digital advertising is here, and it is called Perion. Together, we will reshape the industry, setting a new standard for excellence, innovation, and results. Join us on this incredible journey as we rise, transform, and lead.
With gratitude and purpose,
Tal Jacobson CEO, Perion Networks
Imagine you are in a low-margin business and discover that a competitor has found a way to add a 7.5% additional margin on top of its revenues. It would almost seem like alchemy – a process by which passive window shopping is turned into an effective closed loop ecosystem. Something similar happened in the retail media industry and it is called a retail media network (RMN).
We are pleased to share that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Eletromidia, the major out-of-home (OOH) media company in Brazil
SSPs simplify ad inventory offering and management for publishers, maximizing their yield.