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Outmax in Practice: Performance Across Campaigns

Perion Outmax integrates directly within buying platforms to continuously optimize live campaigns toward clearly defined KPIs

Perion Marketing 04th Nov 2025
OOH Connnected Commerce

The Power of Proximity: Why OOH Is Becoming a Core Engine of Connected Commerce

Consumers don’t move through a linear path to purchase anymore.

12th Mar 2026

Outmax for TikTok: Bringing Execution-Layer AI to Social Performance

Outmax is Perion’s proprietary AI execution agent, designed to operate directly within live media environments

10th Mar 2026

Industry Leaders Unite Media, Technology and Community to Drive Social Impact Through DOOH

Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM).

24th Feb 2026

Invisible AI, Visible Impact: Why the Smartest Marketing Systems Let AI Live in the Background

For much of the past decade, artificial intelligence has dominated marketing conversations. Panels, product launches, and strategies all revolved around using AI. 

24th Feb 2026

CEO Open Letter Q4 & FY 2025

Year One of Perion One

18th Feb 2026

The Great Convergence: Why the Future of Advertising Is Ecosystem-First

We’ve entered the era of convergence. Not as a buzzword, but as a structural shift in how marketing works.

10th Feb 2026

Redefining the Supply Side: How SODA Sets a New Standard for Digital Advertising

SODA is Perion’s next-generation, AI-powered supply-side technology designed to transform how digital advertising supply operates.

27th Jan 2026

Smarter Retail Media Outcomes: Perion Joins the Walmart Connect Partner Network

“Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO’s performance platform." Tal Jacobson, Perion's CEO

05th Jan 2026

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