Perion posts, thoughts and latest news

Closing the Execution Gap: How Outmax Aligns Media Execution with Business Outcomes

Outmax is Perion’s production-grade AI execution agent, designed to operate directly within live campaigns, aligning bidding, pacing, and delivery decisions

Perion Marketing 30th Mar 2026

Perion One Curation Delivers Unique Search Intent Data

Brands Can Precisely Target In-Market Customers and Publishers Increase CPM and Yield

23rd Mar 2026
OOH Connnected Commerce

The Power of Proximity: Why OOH Is Becoming a Core Engine of Connected Commerce

Consumers don’t move through a linear path to purchase anymore.

12th Mar 2026

Outmax in Practice: Performance Across Campaigns

Perion Outmax integrates directly within buying platforms to continuously optimize live campaigns toward clearly defined KPIs

12th Mar 2026

Outmax for TikTok: Bringing Execution-Layer AI to Social Performance

Outmax is Perion’s proprietary AI execution agent, designed to operate directly within live media environments

10th Mar 2026

Industry Leaders Unite Media, Technology and Community to Drive Social Impact Through DOOH

Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM).

24th Feb 2026

Invisible AI, Visible Impact: Why the Smartest Marketing Systems Let AI Live in the Background

For much of the past decade, artificial intelligence has dominated marketing conversations. Panels, product launches, and strategies all revolved around using AI. 

24th Feb 2026

CEO Open Letter Q4 & FY 2025

Year One of Perion One

18th Feb 2026

The Great Convergence: Why the Future of Advertising Is Ecosystem-First

We’ve entered the era of convergence. Not as a buzzword, but as a structural shift in how marketing works.

10th Feb 2026

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