Blog Topics Product
Programmatic DOOH

What Is Connected TV (CTV) Advertising: Basic Explanation 2024

Connected TV (CTV) advertising revolutionizes how brands reach and engage audiences. With the rise

29th Oct 2024
Supply Side Platform

What is a Supply-Side Platform (SSP): Definition and Importance

SSPs simplify ad inventory offering and management for publishers, maximizing their yield.  Supply-side platforms

29th Oct 2024

Print and Digital Circulars: Optimizing the Mix

As we obsess over the course of the future, are we tossing out the past? Driven to take a fresh, clear-eyed look at this, we decided to field a major study to understand America’s view of the weekly circular.

29th Mar 2023

The Value of Attention

If an ad runs and no one pays attention, can it be effective?

08th Mar 2023

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