Connected TV (CTV) advertising revolutionizes how brands reach and engage audiences. With the rise
SSPs simplify ad inventory offering and management for publishers, maximizing their yield. Supply-side platforms
As we obsess over the course of the future, are we tossing out the past? Driven to take a fresh, clear-eyed look at this, we decided to field a major study to understand America’s view of the weekly circular.
If an ad runs and no one pays attention, can it be effective?