Advertisers risk missing out on reaching up to one-third of viewers due to lack of attention.
Perion’s CTV Business Grew 42% YoY in Q2
Looking into the evolving landscape of digital advertising, we see how retail media, DOOH, and CTV are innovatively harnessing location-based strategies to offer a unique approach to how brands connect with consumers.
The future of TV advertising is connected TV. A bold statement? Not really,
If an ad runs and no one pays attention, can it be effective?
