“Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO’s performance platform." Tal Jacobson, Perion's CEO
Perion Marketing
05th Jan 2026
In today’s rapidly evolving commerce media landscape, data, creativity, and performance must come together to drive measurable outcomes. That’s why we’re excited to share that Perion has joined the Walmart Connect Partner Network, a move that marks a major step forward in our journey to become the CMO’s performance platform.
In this post
Joining the Walmart Connect Partner Network gives brands working with Perion access to Walmart Connect’s powerful omnichannel media solutions and closed-loop measurement, enhancing the Perion One platform. Walmart Connect’s first-party audience and sales insights combined with Perion’s AI-powered Dynamic Creative Optimization (DCO) technologies, can help advertisers better personalize campaigns, explore opportunities for incremental sales lift, and can improve ROAS potential.
As Tal Jacobson, CEO of Perion, put it:
“Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO’s performance platform. It enhances our retail and commerce media offering and amplifies the impact of our technologies across a leading retail ecosystem with scale and reach.”
Joining the Walmart Connect Partner Network is an integral part of our strategy for Perion One, our unified platform that seamlessly connects insights, creative, and media. By integrating Walmart Connect’s customers with Perion’s cross-channel intelligence and performance automation, brands can gain new opportunities to improve efficiency, engagement, and results.
Partnering with Walmart Connect also opens the door for bundled commerce offerings and deeper cross-sell opportunities, giving brands a full-funnel approach to advertising, from awareness to conversion, all under one connected ecosystem.
For advertisers, the benefits are clear:
Together, these capabilities can help brands reach audiences more effectively and deliver measurable, outcome-focused campaigns all while maintaining efficiency and scalability.
Retail media is one of the fastest-growing areas in advertising, with U.S. ad spend expected to surpass $85 billion by 2026, according to eMarketer. Joining the Walmart Connect Partner Network positions Perion at the heart of that growth, enabling brands to engage shoppers with creativity, data, and intelligence across every channel.
At Perion, we’re proud to be building solutions that continuously adapt to connect the dots between data, creativity, and performance, helping advertisers achieve better results with every campaign.
Ready to Learn More?
Discover how Perion One can help your brand unlock the power of connected retail media.
Connect with us.
Disclaimer: Partners are independent third parties and not affiliated with Walmart Connect. Inclusion in the Walmart Connect Partner Network directory is not an endorsement from Walmart. Offerings and pricing are subject to change at the discretion of the partner.
How WPP Media Norway streamlined programmatic DOOH and scaled success with Perion’s DSP
Advertising has evolved since the days when buying ad space required a personal meeting between media buyers and publishers. These days, software algorithms simplify the media buying process completing the transaction in seconds.
Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.
