Outmax in Practice: Performance Across Campaigns

In today’s digital landscape, even the most thoughtful media strategies depend on how effectively campaigns are executed once they go live. Budgets are allocated impression by impression, bids adjust dynamically, and performance signals evolve in real time. The difference between meeting benchmarks and surpassing them often lies not in the plan itself, but in how precisely execution aligns with business objectives.

Perion Outmax was built to operate at that critical layer. Rather than functioning as a reporting overlay, it integrates directly within buying platforms to continuously optimize live campaigns toward clearly defined KPIs.

Across industries – from retail and telecom to luxury and entertainment – the results demonstrate what execution-layer optimization can achieve.

Turning Attention into Measurable Brand Lift

For a clothing brand running YouTube campaigns focused on awareness and consideration, the challenge was not reach alone, but meaningful brand impact.

With Outmax embedded into campaign delivery, optimization focused on identifying the most responsive combinations of audience and content in real-time. The result was significant uplift in both awareness (+11.5%) and consideration (+10.1%), alongside exceptional growth in branded search activity. A Google Brand Lift Study conducted afterwards also revealed a +1,768% lift in key search terms.

Similarly, a health insurance brand used Outmax to strengthen awareness and intent across YouTube placements. The campaign delivered a +17.5% lift in awareness and an +18.6% increase in search volume for branded terms, with view rates outperforming benchmark levels.

In both cases, the gains were driven not by expanded budgets or creative overhaul, but by impression-level optimization aligned directly to brand goals.

Efficiency Without Compromise

For a US telecom advertiser activating via The Trade Desk, the objective was to reduce cost per acquisition (CPA) while improving sustainability performance.

Outmax was deployed through a bespoke optimization model integrated via the The Trade Desk API, continuously refining bidding strategy against both CPA and carbon-intensity targets. Over three optimization waves, the campaign achieved nearly a 50% reduction in CPA alongside a 49% reduction in carbon intensity.

The improvement reflected disciplined execution rather than structural change, aligning performance efficiency and environmental responsibility within the same optimization logic.

A luxury spirits brand running Meta campaigns experienced a similar balance. By refining delivery across placements and formats, Outmax helped achieve a 2.17% CTR – more than ten times benchmark – while reducing carbon intensity by 72%.

In both examples, efficiency gains were achieved without sacrificing engagement or reach.

Elevating Performance in High-Attention Moments

Execution becomes even more critical during culturally significant moments.

A global audio equipment brand activating around the 2025 MTV VMAs in New York, leveraged Outmax across YouTube and premium formats to amplify visibility during a major cultural event. Completion rates significantly exceeded benchmark, with non-skippable VCR reaching 95.9% and overall performance achieving 1.8x benchmark levels.

Rather than relying solely on contextual alignment, the campaign benefited from continuous optimization that prioritized the strongest performing impressions as engagement patterns shifted.

In another example, a popular QSR brand seeking stronger engagement among key intenders deployed Outmax across YouTube formats with geo-targeted precision. Completion rates increased from 61% to 81% within days, reaching 2.7x the YouTube benchmark.

These outcomes underscore how real-time execution can amplify the impact of creative and placement strategy.

Cross-Platform Consistency

Outmax is designed to apply a consistent execution standard across platforms.

In a cross-platform activation spanning YouTube and Meta, South African fashion brand, Wepner, achieved a 96% completion rate (versus a 90% benchmark) and 97% viewability, while reducing carbon intensity by 27%.

By continuously optimizing delivery across these environments, the campaign strengthened awareness and traffic objectives simultaneously, demonstrating how unified execution logic can drive efficiency without fragmenting performance.

A Consistent Pattern Across Campaigns

While individual outcomes vary by objective and vertical, a consistent pattern has emerged across Outmax deployments.

At a portfolio level, aggregated results have included:

• 98% of campaigns achieving positive ROI
• An average 25% lift in conversions versus traditional targeting approaches
• Up to 40% reductions in cost per view in video environments
• 99.9% IAS-verified brand safety

These figures reflect campaigns where Outmax was embedded directly within live delivery systems and aligned to advertiser-defined KPIs.

From Plan to Performance

Across retail, telecom, luxury, QSR, and health sectors, the examples above illustrate a shared theme: when optimization logic is embedded directly into execution, performance gains follow.

Outmax does not replace media strategy. It strengthens the layer where performance is shaped, continuously refining delivery as data evolves.

For brands and agencies seeking closer alignment between business objectives and media investment, execution is no longer a background function. It is the driver of measurable outcomes. 

Contact us to explore how Outmax can optimize your next campaign.