As back-to-school demand shifts across audiences, timing, and channels, Perion's Outmax continuously optimizes media investment to keep pace with consumer behavior
From AI governance and Ask Perion's agentic AI debut to attention, real-time execution, and measurable performance, five themes emerged at Cannes that show how marketing is shifting from theory to action
We were in Paris and what the world's biggest tech event confirmed about where advertising is headed
Outmax is Perion's AI execution agent working inside the platforms your team already operates, across DSPs, Amazon, and YouTube
Perion's latest whitepaper explores how media sustainability is moving beyond reporting requirements to become a core driver of campaign effectiveness.
Discover the differences between retargeting and remarketing. Learn best practices to maximize engagement and boost your campaign results effectively.
A closer look at how Outmax turns real-time campaign data into continuous performance gains
Outmax is Perion’s production-grade AI execution agent, designed to operate directly within live campaigns, aligning bidding, pacing, and delivery decisions
Perion Outmax integrates directly within buying platforms to continuously optimize live campaigns toward clearly defined KPIs
