Optimize
Smarter optimization before the auction begins.
Outmax is Perion’s AI-powered SPO 2.0 engine — combining real-time traffic shaping with a built-in the Perion Bidder to evaluate every impression’s most efficient, profitable path before the auction occurs. This isn’t reporting on supply paths after the fact. It’s intelligence that actively shapes them.
Intelligence applied at the transaction level, on every impression.
Real-time mediation
Selects the highest-probability, highest-yield path before the auction, not after.
Wasted-call reduction
Filter out low-value calls before they slow your stack and erode yield.
A revenue story, not just an efficiency story.
Faster site, more monetizable impressions
40% of users leave a site quickly if annoyed by slow ads — Outmax page load improvement is a direct revenue-recovery story.
Top 5 Bidder Performance
Independently benchmarked among the strongest-performing bidders in the stack.
Intelligence that shapes the path, not just reports on It
Transparency into auction logic is the product.
Transparent path scoring
See exactly which paths win, and why. Outmax, Perion’s AI layer, scores every bid from every Demand-Side Platform (DSP) in real time, before the auction runs to optimize publisher revenue and reduce path clutter.
Efficiency-aligned routing
Every path is ranked against measurable outcomes, revenue, latency, and carbon impact, not proxy metrics or platform incentives, so publishers can optimize their stacks.
