Yield & Demand Insights
Understand revenue generation and exactly who is buying the inventory.
Demand Source Breakdown
Viewing agency direct, brand, and RTB open market demand side-by-side.
eCPM by Format & Device
Tracking revenue performance across different ad units.
Path & Auction Visibility
See the journey of the impression and the mechanics of the auction.
Supply Path Performance
Identifying which SSPs are delivering true incremental value versus those simply adding “noise” to the auction
Full Auction Transparency
Clear visibility into bidding and SPO practices to build trust.
Operational Health & Sustainability
Understand the physical impact of the ad stack on the publisher’s site and the environment.
Timeout & Latency Tracking
Monitoring site speed and identifying bidders that slow down the ad stack, which reduces wasted ad calls.
Carbon Savings Dashboard
Real-time tracking to reduce the publisher’s carbon footprint while earning revenue.
Platform Management
Improve client facing services with custom reporting and expert support
Pre-Built & Custom Reporting
Rich visual insights and a real-time view of performance.
Dedicated Account Management
Expert support for reporting and yield optimization.
