Blog Topics Product

The Great Convergence: Why the Future of Advertising Is Ecosystem-First

We’ve entered the era of convergence. Not as a buzzword, but as a structural shift in how marketing works.

05th Feb 2026

Redefining the Supply Side: How SODA Sets a New Standard for Digital Advertising

SODA is Perion’s next-generation, AI-powered supply-side technology designed to transform how digital advertising supply operates.

27th Jan 2026

Smarter Retail Media Outcomes: Perion Joins the Walmart Connect Partner Network

“Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO’s performance platform." Tal Jacobson, Perion's CEO

05th Jan 2026

Perion x Skyrise: Expanding Reach and Impact for Advertisers Across the Globe

Perion and Skyrise join forces to give advertisers the scale and precision they need to connect with audiences in smarter, more impactful ways

13th Oct 2025

AI in Advertising: How It´s Transforming Digital Marketing

Artificial Intelligence (AI) is revolutionizing the advertising industry by enhancing data analysis, automating processes, and improving ad targeting.

15th Sep 2025

How to Measure DOOH (Digital-Out-of-Home) Campaign Success

Key metrics and effective strategies for analyzing the impact of Digital Out-of-Home advertising  

08th Sep 2025

CEO Q1 2025 Open Letter

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13th May 2025

CEO open letter

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03rd Feb 2025
Programmatic DOOH

What Is Connected TV (CTV) Advertising: Basic Explanation 2024

Connected TV (CTV) advertising revolutionizes how brands reach and engage audiences.

29th Oct 2024

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