Blog Topics DOOH
LUMO New Zealand

Partner Spotlight: LUMO

Interviewee: Jack Plowright, GM of Platform & Partner Strategy

27th Apr 2025
Measuring the Effectiveness of Digital Out of Home (DOOH)

Measuring the effectiveness of digital out of home

Monitor your campaign in-flight, measure brand recall, awareness, and determine ROI via foot traffic, all within our DSP’s product-suite.

23rd Apr 2025

A Guide to Buying Programmatic Digital Out of Home

What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign

23rd Apr 2025
Programmatic digital out of home, also known as pDOOH, refers to the automation of out of home (OOH) advertising.

An Introduction to Programmatic Digital Out of Home

Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.

22nd Apr 2025
The Fundamentals of OOH: DOOH vs programmatic DOOH

The Fundamentals of OOH: DOOH vs programmatic DOOH

Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.

20th Mar 2025
digital out of home

The DOOH Opportunity: How Perion is Helping Brands Bridge Offline and Online Investments with DOOH

With 41% YoY growth, our success underscores the DOOH opportunity for advertisers

10th Sep 2024

What is Digital Out-of-Home (DOOH) Advertising? Key Concepts and Examples

Digital Out-of-Home (DOOH) advertising is a dynamic evolution in out-of-home marketing.

07th Aug 2024
Perion Attending Cannes Lion 2024

Perion Attending Cannes Lion 2024

Perion’s leadership team is thrilled to be at Cannes Lions 2024, ready to connect with brands and industry leaders to discuss what the future holds for omnichannel advertising.

17th Jun 2024
Hivestack Wayio

Perion Taps into the World’s Largest DOOH Market through a new partnership with Way.io

We are pleased to announce that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Way.io, China, marking our first domestic Demand Side Platform (DSP) collaboration in China.

11th Mar 2024

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