Blog Topics DOOH

Key Takeaways from Last Week’s WOO Conference

Six things WOO London told us about where programmatic DOOH is heading

08th Jun 2026

Retargeting vs Remarketing: The Differences and Right Strategy

Discover the differences between retargeting and remarketing. Learn best practices to maximize engagement and boost your campaign results effectively.

02nd Jun 2026

How to Use Programmatic Data in Advertising

Learn how to leverage programmatic data for targeting, real-time insights, and boosting performance for better ROI.

02nd Jun 2026

The Fastest Path to High-Impact DOOH

Perion's new Curated Marketplace Deals catalog gives agencies instant access to pre-packaged DOOH inventory across the venues, audiences, and tentpole moments that matter most to their clients.

27th May 2026
OOH Connnected Commerce

The Power of Proximity: Why OOH Is Becoming a Core Engine of Connected Commerce

Consumers don’t move through a linear path to purchase anymore.

12th Mar 2026

Laserwall signs a partnership with Perion: the DOOH inventory of Italian residential buildings enters the global programmatic market

Laserwall, with over 15,000 digital screens in major cities, announces a strategic partnership with Perion

09th Sep 2025

How to Measure DOOH (Digital-Out-of-Home) Campaign Success

Key metrics and effective strategies for analyzing the impact of Digital Out-of-Home advertising  

08th Sep 2025

DOOH Partner Spotlight: WPP Media Norway

How WPP Media Norway streamlined programmatic DOOH and scaled success with Perion’s DSP

26th Aug 2025
10 Benefits of Programmatic Digital-Out-of-Home (pDOOH)

10 Benefits of Programmatic Digital-Out-of-Home (pDOOH)

Discover how programmatic DOOH is transforming the way brands connect with consumers in public spaces.

23rd Jul 2025

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