Blog Topics DOOH
10 Benefits of Programmatic Digital-Out-of-Home (pDOOH)

10 Benefits of Programmatic Digital-Out-of-Home (pDOOH)

Discover how programmatic DOOH is transforming the way brands connect with consumers in public spaces.

23rd Jul 2025
How to Use Dynamic Creative Optimization in DOOH

How to Use Dynamic Creative Optimization in DOOH

Leverage dynamic content that automatically adjusts to signals based on real-time data.

23rd Jul 2025
zoom-media-case-study

GymTV Publisher Spotlight

Perion sat down with Lance Fanguy, Vice President of Operations at GymTV

09th Jul 2025
roger sport media

Rogers Sports & Media Publisher Spotlight

Perion sat down with Brandon Kirk, Vice President of Client Solutions at Rogers Sports

12th Jun 2025
group-m

DOOH Partner Spotlight: GroupM Austria

We spoke with Michael Wieser, Director of Media Solutions at GroupM Austria, to hear about their experience with programmatic DOOH and their work with Perion.

12th May 2025
LUMO New Zealand

Partner Spotlight: LUMO

Interviewee: Jack Plowright, GM of Platform & Partner Strategy

27th Apr 2025
Measuring the Effectiveness of Digital Out of Home (DOOH)

Measuring the effectiveness of digital out of home

Monitor your campaign in-flight, measure brand recall, awareness, and determine ROI via foot traffic, all within our DSP’s product-suite.

23rd Apr 2025

A Guide to Buying Programmatic Digital Out of Home

What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign

23rd Apr 2025
Programmatic digital out of home, also known as pDOOH, refers to the automation of out of home (OOH) advertising.

An Introduction to Programmatic Digital Out of Home

Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.

22nd Apr 2025

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