We spoke with Michael Wieser, Director of Media Solutions at GroupM Austria, to hear about their experience with programmatic DOOH and their work with Perion.
Interviewee: Jack Plowright, GM of Platform & Partner Strategy
Monitor your campaign in-flight, measure brand recall, awareness, and determine ROI via foot traffic, all within our DSP’s product-suite.
What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign
Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.
Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.
With 41% YoY growth, our success underscores the DOOH opportunity for advertisers
Digital Out-of-Home (DOOH) advertising is a dynamic evolution in out-of-home marketing.
Perion’s leadership team is thrilled to be at Cannes Lions 2024, ready to connect with brands and industry leaders to discuss what the future holds for omnichannel advertising.
