What is pDOOH? How to plan a campaign, design creative and measure the success of a programmatic digital out of home advertising campaign
Popular among marketers globally for its measurement capability, in-flight optimization and budget efficiency, understanding the programmatic revolution of out of home advertising starts with this introduction.
Reaching audiences across streaming, podcasts, and radio content.
Understand how DSPs streamline ad buying and optimize campaigns.
Advertising has evolved since the days when buying ad space required a personal meeting between media buyers and publishers. These days, software algorithms simplify the media buying process completing the transaction in seconds.
Digital Out-of-Home (DOOH) advertising is a dynamic evolution in out-of-home marketing.
Perion’s leadership team is thrilled to be at Cannes Lions 2024, ready to connect with brands and industry leaders to discuss what the future holds for omnichannel advertising.
Imagine you are in a low-margin business and discover that a competitor has found a way to add a 7.5% additional margin on top of its revenues. It would almost seem like alchemy – a process by which passive window shopping is turned into an effective closed loop ecosystem. Something similar happened in the retail media industry and it is called a retail media network (RMN).
We think we’ve cracked the code on balancing the unyielding necessity for creative supremacy, but also driving a better, truer way of personalization that yields powerful incremental results
