Celebrating Excellence: Perion’s Undertone and Vidazoo Secure TAG Certifications for 2024

We are proud to announce that Undertone and Vidazoo, two of our business units, have been granted TAG certifications for 2024, symbolizing our unwavering commitment to integrity and quality in digital advertising. For Undertone, TAG Certified Against Fraud, this is the 4th consecutive year of being recertified, a recognition of our commitment to combat fraudulent, invalid traffic in the digital advertising supply chain. Vidazoo is also recertified with TAG Certified Against Fraud, and has been also certified against Malware.

The Trustworthy Accountability Group (TAG) is a global certification program fighting criminal activity and increasing trust in the digital advertising industry. Its 700+ member community includes the world’s largest and most influential brands, agencies, publishers, and ad tech providers.

The certifications we have received from TAG, are not just badges of honor; they represent our adherence to strict industry standards, combating online fraud, ensuring brand safety, and maintaining transparency.

By earning these certifications, Undertone and Vidazoo are now part of an elite group within the TAG Registry, which is recognized across the industry for its commitment to a safe and transparent digital advertising ecosystem. This achievement allows us to engage with other industry leaders, share best practices, and contribute to the continuous improvement of the digital advertising landscape.

At Perion, we celebrate this certification as a reflection of our dedication to creating a trustworthy environment for our partners and customers.

Commenting on this achievement, Elad Druckman, SVP Business Development from Undertone, said:

“We are immensely proud to receive the TAG Certification Against Fraud for 2024. This recognition reflects Undertone’s dedication to upholding the highest standards of transparency, safety, and integrity in digital advertising. It’s a testament to our team’s hard work and our unwavering commitment to providing our clients and partners with a secure and trustworthy advertising environment.”

“Securing the TAG certification again is a significant milestone for Vidazoo. It underscores our commitment to combating fraud, ensuring brand safety, and promoting transparency in the digital advertising industry. This achievement strengthens our resolve to continue leading by example in setting industry standards,” said Maxim Fainshtein, CPO, Vidazoo.