Sharona Meushar

The Great Convergence: Why the Future of Advertising Is Ecosystem-First

We’ve entered the era of convergence. Not as a buzzword, but as a structural shift in how marketing works.

05th Feb 2026

Redefining the Supply Side: How SODA Sets a New Standard for Digital Advertising

SODA is Perion’s next-generation, AI-powered supply-side technology designed to transform how digital advertising supply operates.

27th Jan 2026

Smarter Retail Media Outcomes: Perion Joins the Walmart Connect Partner Network

“Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO’s performance platform." Tal Jacobson, Perion's CEO

05th Jan 2026
2026-outlook

The Five Forces Reshaping Marketing in 2026: Are You Ready?

Discover the five forces set to redefine marketing in the year ahead. From AI-optimization to the convergence of digital and physical worlds, this report reveals the trends every marketer needs to know.

25th Nov 2025

OAAA and Industry Leaders Launch First-Ever Transparency Pledge to Underscore High Levels of Trust in Programmatic Out of Home Advertising

Leading Programmatic Platforms Unite to Establish Clear Rules for Integrity and Accountability in Programmatic Out of Home Transactions

05th Nov 2025

Despite Gains, CMOs Still Struggle to Prove Value to CFOs, Finds New Research from Perion and Advertiser Perceptions

Marketers with unified measurement platforms show stronger business outcomes and tighter CMO-CFO alignment.

04th Nov 2025

Perion’s Event in London “Cabaret of Smarter Moments”

Exploring how innovation, partnerships, and AI are shaping the future of DOOH

15th Oct 2025

Perion x Skyrise: Expanding Reach and Impact for Advertisers Across the Globe

Perion and Skyrise join forces to give advertisers the scale and precision they need to connect with audiences in smarter, more impactful ways

13th Oct 2025

AI in Advertising: How It´s Transforming Digital Marketing

Artificial Intelligence (AI) is revolutionizing the advertising industry by enhancing data analysis, automating processes, and improving ad targeting.

15th Sep 2025

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