Advertising

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First-Party Data is Guiding Retail Media Investment Opportunities

Imagine you are in a low-margin business and discover that a competitor has found a way to add a 7.5% additional margin on top of its revenues. It would almost seem like alchemy – a process by which passive window shopping is turned into an effective closed loop ecosystem. Something similar happened in the retail media industry and it is called a retail media network (RMN).

06th Mar 2024

Find A Way: The True Big Creative

We think we’ve cracked the code on balancing the unyielding necessity for creative supremacy, but also driving a better, truer way of personalization that yields powerful incremental results

21st Oct 2023

The Value of Attention

If an ad runs and no one pays attention, can it be effective?

08th Mar 2023

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