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Perion Marketing
13th May 2025
Dear Investors, Clients, and Employees,
Today, I am thrilled to share our progress over the past quarter towards our Perion One vision to change the advertising industry and help CMOs with their holistic task of running efficient marketing activities over the digital universe.
In every successful company, technology empowers the C-Suite to achieve greater outcomes. CROs have Salesforce, COOs have Monday.com, and CTOs rely on Jira. Now, CMOs finally have their own essential platform: Perion One.
Perion One empowers CMOs by delivering what truly matters: measurable, scalable business outcomes. It’s not just a platform – it’s a game changer.
AdTech can seem crowded and complex. However, history shows us a clear picture – companies viewed as technology leaders, such as Google, Meta, Amazon, AppLovin, and The Trade Desk, are essentially AdTech companies powered by advanced technologies. They’ve built their massive success by efficiently connecting brands and consumers.
We believe Perion is firmly on this trajectory. With Perion One, we aim to offer an outcomes-driven, integrated solution that unites creativity, insights, and AI-powered optimization under one unified experience, driving long-term value for CMOs and for our shareholders.
Q1 2025 exceeded our initial expectations. We saw remarkable growth across all our strategic engines – Digital-out-of-home, CTV, and Retail Media – all significantly outpacing market benchmarks. Digital-out-of-home alone surged an impressive 80%, underscoring the effectiveness of our strategic acquisition approach with companies like HiveStack.
Our platform took a significant step forward this quarter with key developments:
We remain acutely attuned to investor sentiment. We have not only reaffirmed our commitment to delivering long-term value but have also accelerated our share buyback plan. This strategic move reflects our confidence in the company’s future and reinforces our focus on maximizing shareholder value.
One of our proudest milestones this quarter is the strategic acquisition of Greenbids – a transformative addition to our technology stack.
Greenbids brings advanced AI algorithms to Perion One, extending our optimization capabilities into walled gardens like YouTube, Facebook, and Instagram, alongside DSPs such as The Trade Desk and Google DV 360. Its algorithm is laser-focused on eliminating inefficiencies and reducing wasted ad spend, ultimately driving superior business outcomes.
But Greenbids is more than technology – it’s talent, experience, and immediate momentum. We are thrilled to integrate their world-class team, known for partnering with over 80 leading global brands. Together, we are uniquely positioned to unlock unprecedented value and significantly expand our total addressable market.
Perion has traditionally excelled in the upper and mid-funnel segments of the Open Web. Greenbids strategically positions us deeper into the lower funnel, directly influencing purchase decisions. This shift expands our access to substantial performance-based budgets across leading social and video platforms, dramatically enlarging our market opportunity.
Even without factoring in Greenbids, we would have confidently raised our 2025 guidance based on our Q1 performance. With Greenbids, the future looks even more promising. Thus, reflecting our continued momentum, strategic execution, and the immediate impact of the Greenbids acquisition, we are raising our full-year guidance for 2025.
Our commitment remains unwavering – to invest thoughtfully and strategically in our customers, our exceptional people, and our cutting-edge technology. These pillars will continue driving sustainable, long-term growth and shareholder value.
We look forward to connecting with you at upcoming industry events: Today we’ll be at the Luma Summit and Needham’s conference, next week at the Annual Oppenheimer conference, and next month at Cannes Lions. We invite you to join us and experience firsthand how Perion One is shaping the future of outcome-driven, intelligent advertising.
As always, thank you for your continued trust and support.
With gratitude and purpose,
Tal Jacobson
CEO, Perion
Perion’s leadership team is thrilled to be at Cannes Lions 2024, ready to connect with brands and industry leaders to discuss what the future holds for omnichannel advertising.
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