Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel from DOOH or OOH, it’s simply a different way to buy digital out of home (DOOH) inventory.
Perion Marketing
20th Mar 2025
If programmatic = automation, then programmatic DOOH = leveraging machine learning and data to automate the planning, buying, targeting, selling, delivering and measuring of ads across digital screens out of the home. Better yet, this technology can be used by the entire advertising ecosystem, meaning both advertisers and publishers can utilize programmatic DOOH to improve their bottom line and see real world business outcomes.
Let’s break it down:
Programmatic can measure:
For more information on Perion’s programmatic digital out of home offering, please contact us today.
Although very similar with incredible benefits across the board, programmatic DOOH is the medium which has seen the most growth in terms of adoption over the past 18 months. Unpredictability is no match for data and automation, which is why brands, agencies and media owners are putting their trust into our leading full stack platform.
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Understand how DSPs streamline ad buying and optimize campaigns.
Kicking off the series, we’re proud to feature Micaela Bos from OMD New Zealand.