We are pleased to share that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Eletromidia, the major out-of-home (OOH) media company in Brazil
Perion Marketing
07th Feb 2024
We are pleased to announce that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Eletromidia, the major out-of-home (OOH) media company in Brazil.
This collaboration brings together Perion’s programmatic digital out-of-home (DOOH) platform, Hivestack, and Eletromidia’s extensive network of over 64,000 screens in Brazil’s largest cities, with more than 46,000 screens designed for a high-impact digital experience.
By combining Hivestack’s expertise in programmatic DOOH technology with Eletromidia’s scope and reach, this partnership will empower local and global advertisers to leverage sophisticated and targeted campaigns. Advertisers can benefit from the precision and relevance that programmatic media provides, reaching over 29 million people daily across a variety of environments, including shopping malls, urban furniture, residential and commercial buildings, as well as airports and train stations.
This partnership not only strengthens Eletromidia’s leadership in the DOOH market in Brazil but also opens up new business opportunities for us in the Brazilian market. The integration of 46,000 Eletromidia digital screens into Hivestack’s platform provides us with an unparalleled opportunity to deliver high-impact solutions to our advertisers.
Tal Jacobson, Perion CEO
“This partnership with Eletromidia demonstrates the global opportunities the DOOH market represents for Perion. Brazil is a dynamic and growing market, and I look forward to the talented teams from Eletromidia and Perion working together to plan, build, activate, and monetize high-impact programmatic DOOH campaigns across the country.”
Hector Gonzalez, CEO of the Americas at Hivestack
“This is an incredible opportunity for us to offer Eletromidia’s premium DOOH inventory to both global and local advertisers. The partnership will create new revenue streams and offer our demand side partners access to digital inventory on a much larger scale.”
Lucio Schneider, CMO at Eletromidia
“Our partnership with Hivestack is a great example of combining expansion and innovation. We are committed to making the most of this opportunity, especially considering our extensive network of digital screens.”
Advertising has evolved since the days when buying ad space required a personal meeting between media buyers and publishers. These days, software algorithms simplify the media buying process completing the transaction in seconds.
With 41% YoY growth, our success underscores the DOOH opportunity for advertisers
Imagine you are in a low-margin business and discover that a competitor has found a way to add a 7.5% additional margin on top of its revenues. It would almost seem like alchemy – a process by which passive window shopping is turned into an effective closed loop ecosystem. Something similar happened in the retail media industry and it is called a retail media network (RMN).
