Laserwall signs a partnership with Perion: the DOOH inventory of Italian residential buildings enters the global programmatic market

Laserwall, a leading company in digital services for residential buildings, with over 15,000 digital screens in major urban centers, proudly announces the launch of a strategic partnership with Perion (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, including programmatic DOOH through its SSP.

This agreement marks a significant step forward in Laserwall’s innovation journey. Thanks to this integration, the entire inventory will now be available for programmatic purchase, allowing brands to plan dynamic, flexible, and highly targeted campaigns.

The goal is to offer media centers, agencies, and national and international advertisers the opportunity to enter Italian residential buildings, reaching target audiences such as families, young couples, and professionals in the common areas of condominiums. Laserwall’s bulletin boards are placed in high-traffic areas near elevators, offering high-attention OTS and excellent brand safety.

With extensive coverage that includes national, regional, or city-level clusters, Laserwall offers the ability to precisely target campaigns in strategic metropolitan areas like Rome and Milan, or to selectively choose individual screens. The Laserwall inventory is capable of generating over 3 million OTS (Opportunities To See) per day.

“This partnership represents a major milestone and a starting point towards an increasingly smart and data-driven inventory management,” says Mirko Falcone, Head of Sales Adv at Laserwall. “Thanks to Perion, buyers can now access in real-time a one-of-a-kind advertising space that brings DOOH directly into people’s living spaces.”

“This partnership with Laserwall exemplifies the evolution of programmatic DOOH—moving beyond traditional public spaces into the rhythms of daily life. By integrating this highly contextual, high-attention inventory into our global SSP, we’re enabling brands to connect with audiences in a more personal, residential setting, with all the scale and precision of programmatic media.” adds Ilaria Calesella, Global Director, Client Engagement from Perion.

With this partnership with Perion, Laserwall opens a new era of DOOH communication, bringing a more transparent, trackable, and innovation-driven model into residential contexts.