Stop & Shop boosts in-store visits & key digital metrics using cookieless SORT™ technology
AMP Agency
• Enhance brand awareness to combat increased competition.
• Stimulate growth with new and existing customers while highlighting value proposition.
• Use high-performing formats with creative that showcase weekly offers to drive in-store & online traffic.
• Ensure a targeting strategy that does not rely entirely on cookie-based approaches.
• Utilizing unique SORT™ targeting strategy to identify likely customers, in addition to leveraging our 3rd party cookie-based targeting.
• Deliver a geo-targeted campaign to key DMAs to maximize relevancy and impact.
• Design beautiful, cross-screen ad creative to highlight important offers to capture attention to drive users in-store.
• Optimize creative and targeting strategy throughout the campaign to keep offers and creative fresh.
SORT™ technology outperformed 3rd party cookie targeting across all KPIs & ad formats.
• 33% Page grabber demo overall lift in incremental in-store visits
• 84% Lift in page grabber CTR
• 42% Lift in page grabber interaction rate
•12.5% Lift in brand reveal CTR
•13.5% Lift in brand reveal interaction rate
“Going into 2022, Stop&Shop wanted to ensure that we were ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first. SORT™ checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geospecific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our 3rd party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!”
-Shoshana Przybylinkski, Media Director, AMP Agency.
Ambetter utilised SORT™ to future-proof targeting strategy & drive increased performance.
Mercedez-Benz sees increased awareness & intent when pairing unique high impact executions with privacy-first SORT™ targeting.
Avant-garde luxury skincare brand harnessed innovative adtech to promote their new product and drive consumers into their stores.
