Colorado Tourism Case Study

Tourism brand outperformed longstanding cookie-based targeting approach using SORT™ technology

Objectives

• Identify and reach users who would be likely to be interested in traveling to Colorado.

• Utilize high impact format to spark Interest in Colorado by showing all the different tourist attractions.

Solutions

• Used an “inclusion” vs “exclusion” targeting approach by utilizing SORT Technology to find NEW tourists, in addition to their tried & tested 3rd party cookie-based targeting.

• With SORT, brand was able to find new likely tourists by scaling delivery across browsers that were previously limited with cookie-based targeting.

• Utilized SORT’s targeting & optimization Ad Server to increase campaign performance by optimizing towards top performing SmartGroups.

Results

SORT Technology Outperformed 3rd Party Cookie Targeting Across All KPIs & Ad Formats

• 106% Lift in Page Grabber CTR

• 60% Lift in Page Grabber Interaction Rate

• 38% Lift in Brand Reveal CTR

• 35% Lift in Brand Reveal Interaction Rate

40% of SORT Impressions were delivered on Apple Devices, compared to 0% in the control group

What our partners had to say

“The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed. So, when presented with the opportunity to test out Undertone’s new cookieless technology, SORT™, we jumped at it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, AND results also significantly exceeded our cookie-based targeting tactics. Scale, privacy & performance? Can’t beat it!”