Ambetter utilised SORT™ to future-proof targeting strategy & drive increased performance.
HLK Agency
• Target Ambetter’s audiences in key markets to drive awareness of the Open Enrollment Period, ultimately driving interest & leads.
• Utilize a combination of High Impact Display & CTV products to drive message awareness via ad experiences that stand out, while simultaneously reaching users across all platforms & devices.
• Maximize reach against the target audience by using a blend of targeting tactics, inclusive of SORT™ cookieless targeting, which will enable Ambetter to reach their audience across browsers & devices inaccessible with cookies.
SORT™ technology outperformed 3rd party targeting across all KPIs & ad formats.
• 87% Lift in page grabber CTR
•37% Lift in bottom adhesion CTR
“As a healthcare brand in a highly regulated industry, we have to be stringent with the opportunities we choose to test and learn from. Undertone’s new SORT cookie-less targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models. Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way”.
– Sarah Wilson, Senior Media Director HLK Agency
Cookieless SORT technology drives site visits, outperforming other targeting tactics for UNICEF.
High impact ads with cookieless targeting garners better performance compared to cookie based audiences
Samsung leveraged dayparting to activate high-impact creatives on DOOH screens, targeting consumers at selected times of day in multiple cities.
