High impact ads with cookieless targeting garners better performance compared to cookie based audiences
• Launch a new product and gain brand awareness, product features & benefits.
• Effectively scale delivery toward an interested audience using privacy protected targeting solutions.
• Create an interactive experience that allows users to explore and interact with key product differentiators.
• Created multiple high impact ad units to deliver a full screen canvas with detailed messaging alongside awareness-boosting animated banners.
• Undertone utilized their proprietary, cookieless SORT technology to scale delivery across browsers & devices that have limited scale when using cookie-based targeting.
• Outperformed cookie-based targeting using SORT AI’s continuous optimization towards top performing SmartGroups.
SORT™ technology outperformed 3rd party targeting across all KPIs & ad formats.
• 77% Lift in bottom adhesion CPR
• 21.5% Lift in interaction rate
“Undertone’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”
-Mark Duffy, Sr. Ad Manager, Owl Labs
Premium North American pet food brand chose programmatic digital out of home (DOOH) to drive reach and awareness with active pet parents in the US
Avant-garde luxury skincare brand harnessed innovative adtech to promote their new product and drive consumers into their stores.
Leading energy supplier activated programmatic DOOH campaign only when the national grid was being powered by a higher proportion of renewable energy sources
