Mercedez-Benz sees increased awareness & intent when pairing unique high impact executions with privacy-first SORT™ targeting
The campaign aimed to drive awareness of Mercedes Benz CPO Vehicles & Sales Event at local dealerships, generate interest in owning CPO vehicles among in-market, existing & new customers, and drive Actions/Intent-On-site.
The campaign used a multi-format high-impact approach to drive awareness across all screens, focusing on formats proven to drive time spent, attention & high site visitation. It also used Dynamic Creative functionality to feature closest dealers & offer messaging, making creative relevant to each user, while finding new & existing customers when they were most receptive to seeing a Mercedes ad utilizing the privacy-first targeting solution, SORT™.
SORT™ technology outperformed 3rd party cookies & contextual targeting across all KPIs.
“As a digitally innovative brand, Mercedes-Benz USA is always looking for unique creative experiences and first-to-market technologies to take our campaigns to the next level. Utilizing Undertone’s immersive High Impact formats including Live CTV, coupled with their latest privacy compliant targeting solution, SORT™, we were able to stand out across all screens, reach entirely new audiences and see a 70% increase in brand interactions.”
Ashley Epperson, Media Supervisor at Mercedes-Benz
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