Jackpot: A 29% Lift in Lottery Purchase Intent

Objective

Since the majority of lottery sales are impulse-driven, the campaign goal was to own the final touchpoint of the shopper journey. While traditional billboards build broad awareness, the client turned to Vengo to drive action at the point of sale. 

Solutions

• The State Lottery activated Vengo’s network across a list of official lottery retailers, including 7-Elevens and leading Grocery stores.
• This strategy ensured the brand could reach shoppers when and where they’re likely to consider and buy a lottery ticket

Results

• The 12-week campaign delivered over 25 million impressions statewide. A Brand Lift study, conducted confirmed that the campaign outperformed industry benchmarks across key metrics:

• 50% of Exposed Ad Recallers expressed Interest in the Ad

• 29% Uplift in Brand Consideration

• 29% Uplift in Purchase Intent

By launching this strategic, in-store DOOH campaign, the client was able to drive strong results at the point of sale. The study demonstrates how effective lower-funnel, place-based DOOH is at driving real action. 

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