How Ford is Driving the Future: More Power, Less Impact
InMedia360
Ford set out to improve media sustainability while boosting YouTube performance. The goal is to deploy innovative, measurable solutions to reduce carbon intensity and elevate core KPIs, reflecting Ford’s broader commitment to a greener future.
InMedia360 and Perion partnered to optimize Ford’s YouTube campaign using AI-based carbon-aware bidding. The system dynamically adapted impression delivery in real time — factoring in media efficiency, creative rotation, and audience signals — to reduce emissions and improve video performance.
The campaign delivered strong results in both sustainability and performance:
This partnership demonstrated how eco-conscious media strategies can power real impact, both environmentally and commercially. Ford Turkey set a bold example for the industry by pairing intelligent optimization with sustainability at scale.
“Our partnership with InMedia360 and Perion has further improved the sustainability performance of media in Turkey. The impressive results demonstrate the impact of innovative, eco-conscious strategies that support Ford’s commitment to a greener future.”
HPSNZ leveraged dynamic creative optimisation and programmatic DOOH to turn New Zealand sporting achievements into dynamic moments of national pride
Multinational consumer products company leveraged the real-time nature of programmatic digital out of home (DOOH) to celebrate the end of the mask mandate on public transit in Singapore.
ADEME and Perion partnered to apply machine-learning optimization and IAS quality data to drive strong visibility, brand safety, and industry-leading carbon reduction
