Smart Advertising, Real Impact: How Accor Reduced Emissions in Meta Campaigns with Perion
iProspect
Accor’s goal for its March 2025 campaign was clear: maximise engagement on Meta platforms while minimising the carbon footprint. With just one month and a defined budget, the challenge was delivering a measurable impact in performance and sustainability.
Perion’s advanced technology continuously monitors and optimises the campaigns across all Meta platforms in real time. Perion balanced environmental responsibility with maximum campaign reach by prioritising ad inventory with lower carbon emissions. Using intelligent bidding strategies and delivery tailored to each ad format, Perion significantly reduced the campaigns’ carbon intensity while boosting cost-efficiency. This was achieved seamlessly, maintaining the original campaign structure and flow, so Accor experienced better results without disrupting its marketing plan.
In just four weeks, Accor achieved remarkable outcomes:
This campaign proved that sustainability doesn’t have to compromise results even on a tight timeline. Accor surpassed performance benchmarks and set a new standard for climate-conscious digital marketing.
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