Discover the five forces set to redefine marketing in the year ahead. From AI-optimization to the convergence of digital and physical worlds, this report reveals the trends every marketer needs to know.
Perion Marketing
25th Nov 2025
The marketing landscape is shifting faster than ever. Channels are converging, AI is becoming invisible infrastructure, and the line between digital and physical experiences is disappearing altogether. In 2026, these changes won’t just influence marketing, they’ll redefine it.
At Perion, we’ve been tracking the emerging forces transforming how brands plan, activate, and measure performance across the open web. What we’re seeing is clear: a new marketing operating system is taking shape. One where creativity, data, and accountability work together as a connected ecosystem.
In our new 2026 Outlook Report, we break down the five forces set to make the biggest impact in the year ahead – from the rise of unified media environments to the return of brand building as a true growth engine.
If you want to understand what’s next and how to stay ahead of it, you won’t want to miss this.
Get the full report and explore the trends shaping 2026.
We spoke with Michael Wieser, Director of Media Solutions at GroupM Austria, to hear about their experience with programmatic DOOH and their work with Perion.
Perion and Skyrise join forces to give advertisers the scale and precision they need to connect with audiences in smarter, more impactful ways
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