GymTV Publisher Spotlight

1.Who is GymTV? Introduce the inventory and services you offer.

GymTV, powered by Zoom Media, is the leading digital out-of-home TV network for health clubs across North America and the United Kingdom. Our platform delivers premium video including around-the-clock music, fitness tips, and lifestyle content across more than 100,000 small and large format screens in over 13,500 gyms. We reach millions of active lifestyle consumers every week and offer full funnel advertising solutions including dynamic video, branded content, digital signage, and experiential activations, all supported by audience measurement and impact studies.

2.What venues do you operate in?

We operate in a wide range of fitness centers, from national big box gyms to boutique premium clubs. Our screens are located in cardio zones, weight rooms, and group training areas, where members are engaged, focused, and highly receptive to content.

3.What regions do you operate in?

GymTV operates across the United Kingdom, United States, and Canada, with coverage in every major metropolitan area and hundreds of local markets. We offer brands the scale of a national network with the ability to target audiences at the local level.

4.What should advertisers know about your network?

We offer more than just ad space. GymTV delivers brand experiences in a moment of high physical and mental engagement. Our network is trusted, brand safe, and entirely video based, with the ability to include both visual and audio components. With full screen placement and natural alignment to wellness and performance, we help brands drive real outcomes across awareness, consideration, and action.

5.What audiences do you serve?

We reach active adults 18+, with a strong concentration of Millennials and Gen Z. Our audience is health conscious, digitally fluent, and brand aware, with above average household incomes. They are motivated, positive, and loyal to products that support their lifestyle goals.

6.How do you utilize the Perion platform today?

We use Perion’s platform to manage and deliver campaigns efficiently at scale, supporting both direct and programmatic demand. It helps us streamline creative operations, maintain consistent delivery across our network, and apply both first- and third-party audience data for smarter targeting and insights.

7.How has the Perion ad server helped shape your direct sales strategy?

The Perion ad server gives us the tools to confidently deliver on campaign promises. It allows for dynamic scheduling, precise targeting, and reliable performance reporting. These capabilities have helped us grow high value partnerships and present compelling full funnel programs to our advertisers.

8.How has the Perion header bidder helped optimize your programmatic revenue?

Perion’s header bidding solution has expanded our access to demand by exposing inventory to more buyers in real time. It has opened new demand opportunities with non-traditional DOOH SSPs such as Magnite. This has improved fill rates, increased auction competition, and boosted programmatic yield while maintaining the premium standards of our gym environment.

9.Can you discuss some of the top priorities for your business this year?

We are focused on three main areas – Innovation, through the rollout of our new Digital Spectaculars in high traffic premium gyms. Measurement, by scaling our brand lift and attribution studies to prove effectiveness and Partnership growth, by deepening relationships with advertisers and agencies who value high quality, wellness focused environments.

10.Anything else you would like to add?

We see the gym as a powerful and often untapped media channel. It is where people go to invest in themselves, and where brands can show up with positive, inspiring messaging. We are proud to partner with Perion to deliver high quality media experiences in this highly valuable space.