High impact ads with cookieless targeting garners better performance compared to cookie based audiences
• Launch a new product and gain brand awareness, product features & benefits.
• Effectively scale delivery toward an interested audience using privacy protected targeting solutions.
• Create an interactive experience that allows users to explore and interact with key product differentiators.
• Created multiple high impact ad units to deliver a full screen canvas with detailed messaging alongside awareness-boosting animated banners.
• Undertone utilized their proprietary, cookieless SORT technology to scale delivery across browsers & devices that have limited scale when using cookie-based targeting.
• Outperformed cookie-based targeting using SORT AI’s continuous optimization towards top performing SmartGroups.
SORT™ technology outperformed 3rd party targeting across all KPIs & ad formats.
• 77% Lift in bottom adhesion CPR
• 21.5% Lift in interaction rate
“Undertone’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”
-Mark Duffy, Sr. Ad Manager, Owl Labs
Multinational consumer products company leveraged the real-time nature of programmatic digital out of home (DOOH) to celebrate the end of the mask mandate on public transit in Singapore.
Leading luxury airline harnessed a data-driven approach to build brand awareness and brand loyalty across multiple markets in APAC
Stop & Shop boosts in-store visits & key digital metrics using cookieless SORT™ technology
