Most publishers evaluating a Digital Out-of-Home (DOOH) player and ad server are solving a software problem. Somewhere in that process, a second question tends to surface: what hardware are we running this on, and is it going to work?
That question now has a simple answer. Perion has partnered with Velasea, an enterprise hardware provider, so Velasea devices can ship with Perion’s DOOH player and ad server preinstalled and certified to run on them. Perion is also listed as a content management system (CMS) option for Velasea customers, so publishers evaluating Velasea hardware can see a supported software path from the start.
What it means for publishers
- Certified compatibility. The hardware has been validated against our player, so there is no separate testing exercise before rollout.
- Preinstalled software. Units arrive configured, so screens can be mounted, connected, and put into rotation without a manual build per site.
- A single sourcing route. Publishers who need hardware as well as software can get both without managing two procurement tracks.
- An option, not a requirement. Publishers running existing hardware carry on exactly as they are. Nothing about Perion’s player changes.
The software is still the story
To be clear about what this is: the technology doing the work is Perion’s player and ad server. That is where scheduling, playback, reporting, and monetization happen, and it runs across a wide range of hardware.
What is new is the option. For publishers who are buying screens and software at the same time, or refreshing an aging estate, there is now a certified pairing available rather than a compatibility question to work through on their own. It is a small piece of friction removed, and in a channel where operators are managing hundreds of endpoints across dozens of sites, small pieces of friction are worth removing.
Next steps
If you are sourcing hardware alongside a DOOH player, speak to your Perion account manager about certified Velasea options.
