Digital Out-of-Home (DOOH) buying has taken a major leap forward in predictability and operational efficiency. Perion SSP and Yahoo DSP have officially certified Programmatic Guaranteed (PG) delivery across their integrated ad tech stack. Omnichannel buyers using Yahoo DSP can now lock in fixed pricing and guaranteed impression volumes on global DOOH screens with the seamless automation of programmatic workflows.
Why This Matters for Advertisers
- 100% Delivery Certainty: Lock in fixed-rate pricing and guaranteed screen volume directly from premium publishers, eliminating auction friction during high-demand seasonal bursts or key events.
- Unified Omnichannel Management: Plan, activate, and evaluate high-impact DOOH inventory alongside CTV, mobile, and display campaigns within a single Yahoo DSP interface.
- Simplified Operations: Support traditional direct-sold OOH commitments into automated programmatic deal structures without parallel workflows or manual booking systems.
“Programmatic Guaranteed has gained momentum recently in the DOOH space as this channel continues to achieve transaction type parity with legacy programmatic channels. We’re excited to partner with Yahoo DSP and our media owner partners to offer advertisers this feature in our marketplace.” - Chris Allison, VP Programmatic Marketplace
For more information, contact your Perion or Yahoo account representative today to activate your first certified DOOH PG campaign.
For more information, contact your Perion or Yahoo account representative today to activate your first certified DOOH PG campaign.
