TikTok launched Agentic Hub on June 30 to give advertisers ready-to-use AI Skills for campaign creation, optimization, analysis, and other advertising workflows. Now, Perion’s Outmax is available as a third-party Skill in the Hub, bringing advertiser-defined business KPI optimization directly into that environment.
The Outmax Skill was developed in collaboration with TikTok, reflecting the value the TikTok team saw in bringing Outmax’s capabilities to advertisers through Agentic Hub. Perion also continues to provide input on TikTok’s alpha and beta capabilities, building on an ongoing collaboration between the two companies.
What the Skill does
The Outmax Skill connects TikTok's in-platform performance signals to the external business KPI an advertiser defines, whether that's CPA, ROAS, brand lift, or another outcome measured by Outmax. It integrates directly into the AI tools and workflows advertisers already use on TikTok, and it complements TikTok's native infrastructure by giving advertisers an additional way to align campaigns to the outcomes that matter most to their business.
Every optimization cycle requires explicit advertiser approval before any change executes. It operates within TikTok's own budget and Smart+ guardrails, not around them. Every action is logged with a reason code, and rollback is one step, at any time. Outmax can also draw on signals from the advertiser’s broader media mix, adding cross-channel context to TikTok performance data.
“Bringing Outmax into TikTok’s Agentic Hub reflects our early-mover approach to agentic advertising and our focus on helping advertisers optimize toward the business outcomes that matter most to them. By combining TikTok’s rich platform signals with Outmax’s cross-channel intelligence, advertisers gain an additional way to align campaign optimization with the KPIs they are ultimately accountable for, while continuing to operate within TikTok’s native environment. This is an important step in expanding Outmax across the advertising ecosystem and making outcome-based optimization more accessible within the platforms advertisers already use. We’re encouraged by the early results and positive feedback from advertisers and look forward to continuing our collaboration with TikTok.”
“As brands continue to shift more of their media budgets toward TikTok, the opportunity is to help clients unlock the full potential of the platform as it evolves. Our deepening partnership with TikTok gives us a unique ability to do that - from early access to new alpha and beta capabilities, to direct collaboration with TikTok’s product team and our inclusion in the Agentic Hub. This puts us in a strong position to bring emerging AI-driven capabilities to our clients early, incorporate real-world feedback into our technology, and continuously improve campaign performance. Ultimately, it means our clients can stay ahead of the curve while getting more out of their growing investment in TikTok.”
— Elad Drukman, SVP, Corporate Development & Strategy, Perion
The results this builds on
This launch extends the operational model already running as Outmax for TikTok:
- Cost per video view down 25%, with delivery pacing maintained
- Stable optimization reached within 48 hours
- Real-time pacing efficiency, continuously adjusting target cost to balance delivery and efficiency
What this means for TikTok advertisers
For TikTok, the Outmax Skill expands the capabilities available to advertisers through Agentic Hub. For advertisers, it provides another way to connect campaign optimization with the business outcomes they ultimately care about, using TikTok’s platform signals together with Outmax’s cross-channel intelligence.
For Perion, the launch represents another step in expanding Outmax across the advertising ecosystem and bringing its outcome-based optimization capabilities to TikTok’s growing agentic advertising environment.
Outmax helps advertisers optimize campaigns across TikTok and five other major demand-side platforms toward the KPIs they define.
