Eskimi, a global creative and media tech platform, today announced a partnership with Perion, a leader in advanced technology solving for the complexities of modern advertising. a leading DOOH software and supply-side company. The partnership gives Eskimi DOOH advertisers programmatic access to screens across Perion’s DOOH supply side network, expanding the platform's global inventory worldwide.
"Our goal with Eskimi DOOH was to give advertisers one place to plan and buy screens anywhere in the world. Partnering with Perion gets us there faster, connecting advertisers to inventory they'd otherwise have to source through separate deals," says Vytautas Paukstys, CEO of Eskimi.
Expanding programmatic supply
Perion's platform is used by media owners to manage and sell DOOH inventory across a wide range of venues, from transit hubs to retail and outdoor placements. Through this partnership, that inventory becomes available programmatically within Eskimi DOOH, alongside the rest of the platform's global screen network.
Advertisers can now plan campaigns using Perion-connected screens the same way they plan across all other inventory on Eskimi DOOH: browsing by country, venue type, environment, audience, and floor CPM, then launching and reporting on campaigns from the same dashboard.
"Media owners on our network are always looking for more ways to connect with demand. Working with Eskimi DOOH gives them programmatic access to advertisers who are planning campaigns across multiple markets, from North and Latin America to Europe, the Nordics, and APAC," says Chris Allison, VP, Programmatic Marketplace Development at Perion.
Why it matters for advertisers
DOOH buying has traditionally required advertisers to work with multiple exchanges, local media owners, and direct sales contacts to reach screens outside local markets, according to Paukstys. Consolidating supply from established partners like Perion into a single platform removes friction from that process.
"Every new supply partnership makes the platform more useful for a media buyer working across borders. That's the whole premise of Eskimi DOOH – fewer logins, fewer vendors, more screens," says Paukstys.
The platform combines live inventory discovery, creative management, campaign activation, and real-time reporting. Advertisers also benefit from advanced audience segments, contextual and proximity targeting, dayparting, and weather-based automation.
Looking to expand your DOOH campaigns across markets? Connect with Perion to explore our global programmatic DOOH network.
