Krungthai Bank & Perion: Driving Omnichannel Engagement Through Data-Led DOOH and Mobile Activation

Objective 

Krungthai Bank focused on Corporate Value Creation, using data and advanced technology to better understand customer needs and deliver more relevant financial solutions.

Operating in a highly competitive banking landscape alongside Kasikorn Bank, Siam Commercial Bank, and Krungsri, KTB aimed to differentiate itself, particularly in the digital investment space.

The primary objective was to deliver a successful omnichannel campaign that achieved high engagement, strong viewability, and measurable brand impact.

Solutions

To achieve this, Krungthai Bank executed a data-driven omnichannel strategy, combining programmatic DOOH and mobile activation to reach audiences at different moments and across multiple environments.

Working with Perion, alongside mobile activation through Locala, the campaign enabled impression-based delivery and seamless DOOH-to-mobile retargeting at scale.

Using location intelligence and behavioural signals, the activation delivered relevant financial messaging to high-value audiences through:

• Geofencing & Location Data: Targeting users based on visits to KTB and competitor branches, CBD locations, and premium residential areas.
• Dayparting Optimisation: Aligning messaging to peak responsiveness windows, with late evening (9pm–12am) emerging as the strongest engagement period.
• Frequency Management: Managing exposure to maintain effectiveness while reducing ad fatigue.
• Audience & App-Based Targeting: Reaching users with demonstrated interest in banking, financial planning, and premium lifestyle apps.
• DOOH-to-Mobile Retargeting: Reinforcing top-of-mind awareness by re-engaging audiences exposed to DOOH via mobile.

By anchoring the strategy in programmatic DOOH, the campaign maintained contextual relevance and performance consistency across the consumer journey.

Results 

The campaign delivered strong performance across engagement, visibility, and brand perception metrics:

• 1.43% overall CTR (vs. 0.70% benchmark)
• 8,000+ clicks generated
• 83% viewability rate
• +40% uplift in positive brand image, measured by Happydemics

Additional insights included:

High-performing audience segment:

“Future Builders” aged 25–54, achieving a 1.64% CTR, with 74% of engaged users aged 25–49.

Timing insights:

Late evenings (9pm–12am), especially weekends, delivered peak engagement, with mid-day emerging as a strong secondary window.

Geographic performance:
Bang Khen delivered the highest impression volume, while Lat Phrao achieved the most efficient CTR (1.57%), alongside strong performance in Sathon.

By combining data, timing, and omnichannel precision, Krungthai Bank campaign demonstrated how programmatic DOOH can play a central role in driving measurable performance and brand impact within financial services.