MARKETING & PLATFORM PRIVACY POLICY
[Last Update: May 19, 2025]
Perion Network Ltd. (collectively with its affiliates and subsidiaries shall be referred to as “Perion”, “we”, “us” or “our”) provides advertising and monetization solutions across various channels, to drive unmatched brand lift and audience engagement, to both Advertisers and Publishers.
The term “Publishers” refers to those involved in selling ad space on various digital assets, including without limitations, mobile apps, smart TV apps, channels, players, websites, social media pages and even digital out of home (“DOOH”) assets such as electronic billboards, placed in public areas. The term “Advertiser” refers to brands, networks, and other providers such as SSPs, DSPs, exchange platforms, etc. Perion connects the Publisher assets with the Advertiser solutions to enable the Publishers to monetize their assets (collectively, all of Perion’s advertising solutions shall be referred herein as the “Offering”).
The Offering include, among others, display ad units, video ad units (pre-roll, mid-roll and post-roll ads), interactive components, instream ad units, AI-based dynamic audio ads, social advertising, CTV ad units, ad network enabling participation in real time auction bidding, media buying and brand promotion, insights and analytics on the applicable campaign, and many more monetization and advertising solutions.
Further, the Offering are managed through an online platform, in which the Publisher or Advertiser, as applicable, can log in through a web-based app (“Platform”) and manage the Offering, review insights and reporting regarding the applicable campaign, review the payment information, reports and other information related to the Offering (the platform, account and Offering shall collectively be referred herein as the “Services”).
This privacy policy (“Privacy Policy” or “Policy”) describes how Perion, collects, uses and discloses certain information, including Personal Data (as defined hereunder) about individuals who access Perion’s website available at: https://www.perion.com/, Perion’s social media pages and its sales and marketing activities, Platform, all as detailed hereunder.
This Privacy Policy constitutes an integral part of our website’s Terms of Use (collectively the “Terms”), and provides you with information regarding what Personal Data we collect and for what purposes, our data processing operations, the lawful basis pursuant to which we process your Personal Data, third parties to whom Personal Data will be transferred, data retention principles, etc. This Privacy Policy also describes how you may exercise your rights, where and to the extent applicable under relevant privacy legislation, including the EU General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”) (together “Privacy Legislation”).
In the event you are a California resident and the CCPA applies to you – please review our CCPA Privacy Notice. If you are an individual interested in our privacy practices related to our advertising solutions, i.e., when you view our ads, by means of example, please see the Offering Privacy Policy https://perion.com/offering-privacy-policy/.If you are a candidate, please see our Candidate Privacy Policy: https://perion.com/candidate-privacy/ .
Definitions used herein but not defined herein shall have the meaning ascribed to them in the Terms or the relevant Privacy Legislation.
You are not required by law to provide us with any Personal Data. Sharing your Personal Data with us is entirely voluntary. However, without your data, we would not always be able to provide you with all or some of our Services.
POLICY AMENDMENTS
We reserve the right to amend this Policy from time to time, at our sole discretion. The most recent version of the Policy will always be posted on the website. The updated date of the Policy will be reflected in the “Last Modified” heading. We will provide notice if these changes are material and, where required by applicable law, we will obtain your consent. Any amendments to the Policy will become effective within 30-days upon the display of the modified Policy. We recommend you to review this Policy periodically to ensure that you understand our most updated privacy practices.
Perion Network Ltd. incorporated under the laws of the state of Israel, is the Data Controller (as such term is defined under the GDPR or equivalent Privacy Legislation) of the Personal Data as set forth in this privacy policy and specifically in Section 2 below. You do not have a legal duty to provide the information, and providing it, is subject to your willing consent. However, there are areas of the Website that require the use of Personal Information to complete their customization functions, and such may not be available to those choosing not to reveal the information requested.
Perion affiliated companies are all part of the Perion Group and are controllers of the End User personal data which is not governed by this privacy policy but rather the Offering Privacy Policy https://perion.com/offering-privacy-policy/.
You may contact us and our privacy team as follows:
For any question, inquiry or concern related to this Privacy Policy or the processing of your Personal Data, you may contact our privacy team as follows:
Perion Network Ltd.
Leonardo Da Vinci Street 2, Floor 24, Tel Aviv, Zip code 6473309
Rickert Rechtsanwaltsgesellschaft mbH – Perion Network Ltd –
Colmantstraße 15
53115 Bonn
Germany
[email protected]
Rickert Services Ltd UK
– Perion Network Ltd –
PO Box 1487
Peterborough
PE1 9XX
United Kingdom
HÄRTING Attorneys-at-Law Ltd.
Landis + Gyr-Strasse 1
6300 Zug
Switzerland
You can find here information regarding the data sets we collect, the purposes for which we process your data as well as our lawful basis for processing, and how the data is technically processed. In general, we may collect two types of information from you, depending on your interaction with us:
“Non-Personal Data”
During your interaction with our website, we may collect aggregated, non-personal non-identifiable information which may be made available or gathered via your access to and use of our website (“Non- Personal Data”). We are not aware of the identity of the user from which the Non-Personal Data is collected. The Non-Personal Data which is being collected may include your aggregated usage information and technical information transmitted by your device such as: type of browser, internet service provider (ISP), operating system and version, mobile network information, device settings (e.g. default language), etc.
“Personal Data”
We may also collect from you, during your access or interaction with our website, individually identifiable information, namely information that identifies an individual or may with reasonable effort be used to identify an individual (“Personal Data” or “Personal Information”).
For avoidance of doubt, any Non-Personal Data connected or linked to any Personal Data shall be deemed as Personal Data as long as such connection or linkage exists.
We do not knowingly collect or process any Personal Data constituting or revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning a person’s health or data concerning a person’s sex life or sexual orientation (“Special Categories of Personal Data”).
DATA SET
PURPOSE AND OPERATIONS
LAWFUL BASIS
Online Identifiers and Usage Data
When you access our website and Platform, we may collect certain online identifiers such as IP address, unique identifiers, access logs, etc. (“Online Identifiers”).
We further collect usage data that includes your click stream data, which sites your visited, which pages you viewed on our website, when you accessed and used the Platform, if there where any errors or crashes, etc. (all “Usage Data”).
We process such data for operational and technical purposes, such as to enable the website and Platform, to detect fraud and errors, ensuring the Services are secured.
Maintaining the website, marketing and analytics:
We use Usage Data from the website for our marketing purpose and for identifying potential partners and prospects. When we collect Usage Data from the Platform, the purpose is to customize the Service, optimize your experience, support and security purposes
First party cookies are strictly necessary and are used to enable the operation of the website.
We process the Online Identifiers and Usage Data through third party cookies based on legitimate interest or consent which is provided through the cookie notice and consent manager. You may withdraw consent at any time by using the cookie preference settings available at the bottom on the page.
Privacy Preference
When you visit a website and before we collect the Online Identifiers, Usage Data, etc. for analytic and marketing purposes as described hereinabove, you will be presented with a cookie banner which is part of our cookie manager platform (“CMP”). Through this CMP you provide your preferences and consents with regards to the processing of data through these cookies and for which purposes. We log and keep your preferences through the CMP and share your preference with the third party tools and cookies placed on our website.
The collection and processing of your consent and privacy preferences enable us to (i) verify information about the transparency, consent, or objection to certain advertiser, processing activity etc. (ii) Retrieve or pass on consent strings to the vendors; and (iii) Respect signals communicated by a CMP.
This ensures that the tools, cookies and vendors that receive your Personal Data are aligned with your chosen preference.
legal obligation.
Contact Information
If you voluntarily contact us with any inquiries, or support request, you may be requested to provide us with certain information such as your full name, email address, phone number and the name of the organization on behalf of which you are contacting us.
We process such data to be able to address your inquiry, contact you and provide you with the requested information. We may further retain our contact history and correspondence, in the event we find it applicable (e.g., in the event of a future claim, or to improve our services). We may also share such information with our affiliates or subsidiaries, in the event we find that you inquiry is applicable to those affiliates or subsidiaries.
We process such data based on our legitimate interest. After addressing your inquiry, we may retain your data in our systems as part of our business records keeping under our legitimate interest.
When you contact us for support as our partner, we process the information subject to contract necessity.
Email Address
In the event you sign up to receive our newsletter or other marketing or informational materials, you will be requested to provide your contact details, such as your name and email address.
We process such data in order to provide you with the content that you have requested to receive.
We process such data based on your consent. You may
withdraw consent at any time through the “ unsubscribe” link within the email or by
contacting us directly. We maintain the Personal Data as part of our opt-out list
(solely the necessary Personal Data for such purpose) under
our legitimate interest and to ensure we comply with such
preference and choice.
Account Information (Publishers/Advertisers)
When you use our Platform (UDrive, Launchpad, Publisher UI), you will create an account or be designated with an account, from which you may use such interfaces and review the reports. The account information includes your Contact Information, billing information, access logs and usage data (such as the time and date the account was accessed for the duration, as detailed above).
Account information is processed solely to provide our Services, reports and insights.
Processed for the purpose of fulfilling our contract obligations with. Email Address, Invoices: we will send customers’ invoices, materials and marketing content through the email information you provided during your onboarding.
Email Address, Invoices: we will send customers’ invoices, materials and marketing content through the email information you provided during your onboarding.
Direct Marketing:
We will use this information to keep you updated with offers and content such as updates, new capabilities and features, and to send you invoices and supporting documentation.
We process such information subject to our legitimate interest. You can opt-out at any time, however certain content (such as invoices) will still be sent.
Please note that, the actual processing operation per each purpose of use and lawful basis detailed in the table above, may differ. Such processing operation usually includes a set of operations, made by automated means, such as collection, storage, use, disclosure by transmission, erasure or destruction. Transfer of Personal Data to third party countries as further detailed in the International Data Transfer section is based on the same lawful basis as stipulated in the table above.
In addition, we may use certain Personal Data to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity thefts and any other misuse of the website and to enforce our policies and agreements, as well as to protect the security or integrity of our databases and the website, and to take precautions against legal liability. Such processing is based on our legitimate interests.
Depending on the nature of your interaction with us, we may collect information either automatically or voluntarily provided by you.
Automatic collection of information is usually made through the use of cookies (as detailed below) and similar tracking technologies, such as web beacons, tracking pixels,
unified ID etc. These tracking technologies are used to gather the information described above about your interaction with us.
We may also collect information about you from publicly available sources such as LinkedIn.
We or our third party service providers may collect, gather or store, through blocks of code called “cookies”, “pixels” or “web beacons”, certain information about your usage and interaction with us and send it to our servers (either directly or indirectly). We may package all or part of this information into small text files called cookies and send the cookie to your computer (i.e., locally stored).
Cookies are very helpful and can be used for various different purposes such as allowing you to navigate between pages efficiently and making the interaction between you and our website quicker and easier, as well as allow us to customize the website (including personalized advertising) as well as enhance your experience.
The use of cookies is a standard industry-wide practice.
You can find more information about cookies at www.allaboutcookies.org.
In addition, cookie’s data is usually collected through the use of third-party services, like Google, Facebook, etc. In those cases, your Personal Data might be transferred to those third parties, which might link it and use it together with other information they have on you from other sources. Such data is “owned” and processed separately by those third-parties under their terms and conditions and the direct accounts or subscriptions you have with those third parties. For example, if you have a Facebook account, the Personal Data collected through Facebook’s Cookies on the Company Website might be linked to other data that Facebook collects from you as a Facebook user, and might be used by Facebook per the independent agreements between you and Facebook. For more information, please review our Cookie Declaration.
Please see our cookie settings tool available [ADD LINK TO PREFERENCES], enabling you to change your settings and preferences at any time.
We may share your Personal Data with third parties, including between our partners and with trusted partners or service providers. You can find here information about the categories of such third-party recipients.
Category of Recipient
Types of Data That Will Be Shared
Purpose of Sharing
Within The Perion Companies’ Group
All types of data
We may share Personal Data with other Perion’s business units (operated by our subsidiaries) of Perion, where applicable and where we believe, for example, your inquiry is applicable to such business unit or where required to meet our legal and regulatory obligations.
Trusted Agents and Service Providers
We may disclose Personal Data to our trusted agents and service providers, constructors and business partners, (including, but not limited to, our Cloud service provider, our CRM provider, etc.) so that they can perform requested services on our behalf. Thus, we share your data with such
third-party entities, for the purpose of storing such information on our behalf, or for other processing needs. These entities are prohibited from using your Personal Data for any purposes other than providing us with requested services.
Enforcement of Our Rights and Security Detections
All types of Personal Data
We may disclose Personal Data to enforce our policies and agreements, as well as defend our rights, including the investigation of potential violations thereof, alleged illegal activity or any other activity that may expose us,
you, or other users to legal liability, and solely to the extent required. In addition, we may disclose Personal Data to detect, prevent, or otherwise address fraud, security, or technical issues, solely to the extent required.
Any Acquirer of Our Business
We may share Personal Data, in the event of a corporate transaction (e.g., sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our affiliated companies or acquiringcompany will assume the rights and obligations as described in this Policy.
Compelled Disclosure
Subject to your request
We may share Personal Data, in the event your request us to do so. In such event, the provisions of your Personal Data will be subject to such third parties’ policies and practices only
Legal and Law Enforcement
Subject to law enforcement authority request.
We may disclose certain data to law enforcement, governmental agencies, or authorized third parties, in response to a verified request relating to terror acts, criminal investigations or alleged illegal activity or any other activity that may expose us, you, or any other user to legal liability, and solely to the extent necessary to comply with such purpose.
Where we share information with services providers, agents and partners, we ensure they only have access to such information that is strictly necessary in order to enable us to operate and provide the website. These parties are required to secure the data they receive and to use the data for pre-agreed purposes only, while ensuring compliance with all applicable data protection regulations (such service providers may use other Non-Personal Data for their own benefit)
We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. We provide you with the ability to exercise certain choices, rights and controls in connection with your Personal Data.
Depending on your relationship with us, data protection and privacy laws provide you with some of the following principal rights regarding your Personal Data, including (and depending on your jurisdiction):
You have the right to lodge a complaint with the EU Member State supervisory authority if you are not satisfied with the way in which we handled the complaint. For EEA residents, you can find details of your national supervisory authority at: https://edpb.europa.eu/about-edpb/board/members_en. UK residents can contact the Information Commissioner’s Office at: https://ico.org.uk/global/contact-us/.
Under The Israel Protection of Privacy Law 5741-1981 (“PPL”):
Under this Privacy Policy, you may exercise your rights in relation to your Personal Data by filling out the Data Subject Request (“DSR”) form available HERE.
If you wish to exercise your rights under the Offering Privacy Policy, please use the form included in section 9 of the Offering Privacy Policy.
Certain rights can be easily executed independently by you without the need to fill out the DSR Form:
In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you will express your preference to opt-out, where applicable. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, whether we can achieve those purposes through other means, and the applicable legal requirements.
Other circumstances in which we will retain your Personal Data for longer periods of time include: (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data. Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice of our intention to do so.
We work hard to protect Personal Data we process from unauthorized access or unauthorized alteration, disclosure or destruction. We have implemented physical, technical and administrative security measures for the website that comply with applicable laws and industry such as: encryption using SSL, we minimize the amount of data that we store on our servers, restrict access to Personal Data to Perion employees, contractors and agents, etc. Note that, we cannot be held responsible for unauthorized or unintended access that is beyond our control, and we make no warranty, express, implied or otherwise, that we will always be able to prevent such access.
Our data servers in which we host and store the information are located in the US. Perion’s HQ are based in Israel in which we may access the information stored on such servers or other systems such as Perion’s ERP, CRM and other systems. In the event that we need to transfer your Personal Data out of your jurisdiction, we will take appropriate measures to ensure that your Personal Data receives an adequate level of protection as required under applicable law. Furthermore, when Personal Data that is collected within the European Economic Area (“EEA“) is transferred outside of the EEA to a country that has not received an adequacy decision from the European Commission, we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the standard contractual clauses approved by the European Union. Thus, we will obtain contractual commitments and or assurances from the data importer to protect your Personal Data, using contractual protections that EEA and UK regulators have pre-approved to ensure your data is protected (known as standard contract clauses), or rely on adequacy decisions issued by the European Commission. Some of these assurances are well recognized certification schemes.
This website is not intended for use by children (the phrase “child” shall mean an individual that is under the age defined by applicable law which with respect to the EEA is under the age of 16 and with respect to the US, under the age of 13) and we do not knowingly process children’s information. We will discard any information that we receive from a user that is considered a “child” immediately upon our discovery that such a user shared information with us. Please contact us at: [email protected] if you have reason to believe that a child has shared any information with us.
For California residents- please see the CCPA Notice.
The section is applicable to residents of certain U.S. states (depending on the applicable state law, acting in an individual or household context and not in a commercial or employment context or as a representative of business), including the following state laws:
Under these state laws, you have the right to be provided with clear and accessible privacy notice that includes the categories of Personal Data processed, purpose of processing, categories of Personal Data shared with third parties, categories of third parties with whom data is shared and instructions for exercising consumer rights and appealing decisions.
This privacy policy provides the aforementioned information, under the paragraph “Data We Collect and Purpose of Use” we describe our collection and processing of Personal Data, the categories of Personal Data that are collecting and processing, and the purposes for which Personal Data is processed, stored or used. Under the paragraph “Sharing Data with Third Parties” of this Privacy Policy, we detail and disclose the categories of third parties we share Personal Data with for business purposes.
We will not collect additional categories of Personal Data or use the Personal Data we collected for a materially different, unrelated, or incompatible purpose without obtaining your consent.
In addition to the rights listed under the “Privacy Rights” section above, under the US states you have the right to opt-out from “Sale” of Personal Data. We do not “sell” information as most people would commonly understand that term, we do not, and will not, disclose your Personal Data in direct exchange for money or some other form of payment. However, the term “sale” is referring to disclosing or making available Personal Data to a third-party in exchange for monetary or other valuable consideration, including for targeted advertising purposes. Following this definition, we may “sell” the following categories of Personal Data when we use cookies or other third-party services. The categories of personal information sold includes the online identifiers (such as IP address, cookie ID, all as detailed above in the privacy policy) and network activity information – such as your engagement with our website or other websites.
We seek your consent for selling data which you may opt-out at any time by using the “Your Privacy Choices”/ “Cookie Preference” link at the bottom of the page.
