This privacy policy (“Privacy Policy” or “Policy”) describes how CodeFuel Ltd. D/B/A Codefuel, part of the Perion Network Ltd. Group (“Perion Group”), and any of its affiliated companies which are part of the Perion Group (“CodeFuel”, “we”, “us”, or “our”), collect and process certain information received when we provide our services, through our web-apps, mobile apps, desktop-apps, web-pages, platform, software, extensions and other properties (“Properties” and collectively with the services shall be referred herein as “Services”) to our direct or indirect users, customers, all as detailed below.
1) INTRODUCTION:
This Privacy Policy describes CodeFuel information collection and use while (i) direct users install and use our apps (web-apps, desktop apps and mobile apps, as applicable), or when they browse and view our websites, search portals, or otherwise any content published or made available by us; or (ii) when indirect users interact with the Service through a Partners’ app, software or web-page.
A “Partner” is a business that embeds our feed, content or ads within its app, in which we collect certain information on the Partner and also on the users interacting with the Services through such Partner (i.e., indirect customer).
We understand how important it is to keep such users’ Personal Data (as defined below), therefore we have designed this Privacy Policy in a format that is easy to navigate and read so that our privacy practices can be clearly understood.
Note you are not required by law to provide us with any Personal Data. Sharing Personal Data with us is entirely voluntary.
This Privacy Policy governs the use, processing and sharing of Personal Data that applies to all individuals world-wide, however, certain jurisdictions require that applicable disclosures will be provided in a certain way and format, and therefore additional notices will apply as follows:
Additional Information to California Residents: In the event you are a California resident– please also review our CCPA Privacy Notice to learn more about our privacy practices with respect to the California Consumer Privacy Act.
Additional Information to Colorado Residents: In the event you are a Colorado resident – please also review our CPA Notice to learn more about our privacy practices and your rights under the Colorado Privacy Act.
Additional Information to Connecticut Residents: In the event you are a Connecticut resident– please also review our CDPA Notice to learn more about your rights under the Connecticut Data Privacy Act.
Additional Information to Utah Residents: In the event you are a Utah resident – please also review our UCPA Notice to learn more about your rights under the Utah Consumer Privacy Act.
Additional Information to Virginia Residents: In the event you are a Virginia resident– please also review our VCDPA Notice to learn more about our privacy practices and your rights under the Virginia Consumer Data Protection Act.
2) POLICY AMENDMENTS:
We evaluate this Privacy Policy and procedures to implement improvements and refinements from time to time. We will review and update this Privacy Policy as necessary at least every 12 months. The most recent version of this Privacy Policy will always be posted on the website. The updated date of the Policy will be reflected in the “Last Modified” heading. We will provide notice if these changes are material and, where required by applicable law; we will obtain your consent. Any amendments to the Privacy Policy will become effective immediately, unless we notify otherwise. We recommend you review this Privacy Policy periodically to ensure that you understand our most updated privacy practices.
3) CONTACT INFORMATION AND DATA CONTROLLER INFORMATION:
CodeFuel Ltd. D/B/A , part of the Perion Group, incorporated under the laws of the State of Israel, is the controller of the Personal Data listed below, unless otherwise stated.
For any question, inquiry or concern related to this Privacy Policy or the processing of your Personal Data, you may contact our privacy team as follows:
Data Protection Officer: [email protected].
CodeFuel Ltd., 2 Leonardo Da Vinci St., 24th Floor, Tel Aviv 6473309 Israel
Data Protection Representative for Data Subjects in the EU, UK and Swiss:
Rickert Rechtsanwaltsgesellschaft mbH – Codefuel Ltd –
Colmantstraße 15 53115 Bonn Germany [email protected]
Our UK-GDPR Representative is:
Rickert Services Ltd UK – Codefuel Ltd –
PO Box 1487 Peterborough PE1 9XX United Kingdom [email protected]
4) DATA SETS WE COLLECT AND FOR WHAT PURPOSE:
We may collect two types of information from you, depending on your interaction with us.
The first type of information is non-identifiable and anonymous information (“Non-Personal Data”). We are not aware of the identity of the individual from who we have collected the Non-Personal Data. Non-Personal Data which is being gathered consists of technical information, and may contain, among other things, the type of operating system and type of browser, type of device, your action in the website or Services (such as session duration).
The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual (“Personal Data” or “Personal Information” as term may be applicable each data protection law).
For the avoidance of doubt, any Non-Personal Data connected or linked to Personal Data shall be deemed as Personal Data as long as such connection or linkage exists.
The table below details the types of Personal Data we process, the purpose, lawful basis, and our processing operations:
DATA SET
PURPOSE AND OPERATIONS
LAWFUL BASIS
Online Identifiers: When you access and interact with our Services, we collect certain online identifiers such as IP address, device ID, device type and carrier name, advertising ID or similar unique online identifiers (“Online Identifiers”). Once or during the installation we will also know of other software you might have on the device.
We process your Online Identifiers to extract country level location, for reporting purposes (i.e., identify complete installs of our apps or our Partners’ apps), to know when and how the Services were accessed, analytic purposes and marketing purposes if we combine the identifier with additional information. In addition, we process such data for operation, security and fraud prevention purposes.
Where we collect your Online Identifiers for analytic, security and performance purposes, we process the data based on our legitimate interest in providing the Services or researching on how to improve it. We balance those needs with the users right to establish the legitimate interest claim and provide applicable disclosures.
Contact Information: If you voluntarily contact us for support or other inquiries, you may be required to provide us with certain information such as your name, email address, organization name, etc. (“Contact Information”).
We collect your Contact Information to provide you with the support you requested or to respond to your inquiry. The correspondence with you may be processed and stored by us in order to improve our customer service and in the event, we believe it is required to continue to store it, for example, in the event of any claims or in order to provide you with any further assistance (if applicable).
We process your Contact Information subject to our legitimate interest.
Usage Data: We collect certain information regarding your use and interaction with our Services, including button clicks, search queries, time and date of each search query, search terms and browsing history. In addition, when you view ads served by us or have other interaction with ads served by us, we may collect information about your interaction with such ads, for example, information that you have viewed or clicked an ad (“Usage Data”).
We use your Usage Data to understand how our Services are used, so that we can improve it. We also use your Usage Data and to enhance the Service, make sure you receive accurate result. We also use the Usage Data to engage you, make sure you enjoy the features and provide you with additional features.
based on our legitimate interest in providing the Services or researching on how to improve it.
5) HOW WE COLLECT YOUR INFORMATION: Depending on the nature of your interaction with the Services, or any service provided by us or our Partners, we may collect information either automatically or voluntarily provided by you. Automatic collection of information is usually made through the use of cookies, pixel tags, local storage, databases, and server logs, and voluntarily information is provided when you contact us, type in a search term, etc.
6) COOKIES AND SIMILAR TRACKING TECHNOLOGIES: When you interact and use our Services, we, or our Partners, place “cookies” and similar tracking technologies such as Software Developer Kits (‘SDKs’), pixels or web beacons, that collect certain information about your use and interaction with the Properties and Services and use this information for the operation and functionality of the Services as well as for analytics and marketing purposes, all as detailed in the table above. You can find more information about cookies at www.allaboutcookies.org. Currently, we use the following Cookies and SDKs:
Cookie
Purpose
Privacy Policy
Opt-out
Google Analytic
Analytical and Performance
www.google.com/policies/privacy/partners
https://policies.google.com/technologies/managing?hl=enhttps://tools.google.com/dlpage/gaoptout/ For additional information regarding our use of Google products, click here.
Bing
Provide the Search results.
Microsoft privacy policy is available HERE
https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
Yahoo
Provide the SERP
Oath privacy policy is available HERE
https://legal.yahoo.com/xw/en/yahoo/privacy/optout/index.html
Microsoft Clarity
[Restricted Mode]
Fraud Detection
CATEGORY OF RECIPIENT
DATA THAT WILL BE SHARED
PURPOSE OF SHARING
Search feed provider (“Search Partner”). Our current Search Partners are Microsoft and Oath.
Online Identifiers, and Usage Data.
We share the search terms so that the search partner can display through its search page. Microsoft (Bing): Microsoft privacy policy is available HERE. Oath (Yahoo): Oath privacy policy is available HERE.
Service providers
All types of Personal Data
We may disclose Personal Data to our trusted agents and service providers (including, but not limited to, our Cloud service provider, our analytics service provider, our CRM provider, etc.) so that they can perform requested services on our behalf. Thus, we share your data with third party entities, for the purpose of storing such information on our behalf, or for other processing needs. These entities are prohibited from using your Personal Data for any purposes other than providing us with requested services.
Any acquirer of our business
We may share Personal Data, in the event of a corporate transaction (e.g., sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our affiliated companies or acquiring company will assume the rights and obligations as described in this Policy.
Affiliated companies
We may share certain information with our affiliated companies within the Perion Group, which will provide us with certain required services and, for internal compliance and measurement, etc.
Governmental agencies, or authorized third parties
Subject to law enforcement authority request.
We may share certain data when we believe it is appropriate to do so in order to comply with the law enforcement, governmental agencies or authorized third parties, or protect the rights, property, or security of the Perion Group, our customers, partners, or others. We may disclose Personal Data to enforce our policies and agreements, as well as defend our rights, including the investigation of potential violations thereof, alleged illegal activity or any other activity that may expose us, you, or other users to legal liability, and solely to the extent required. In addition, we may disclose Personal Data to detect, prevent, or otherwise address fraud, security, or technical issues, solely to the extent required.
are required to secure the data they receive and to use the data for pre-agreed purposes only, while ensuring compliance with all applicable data protection regulations (such service providers may use other non-personal data for their own benefit).
8) DATA RETENTION: In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you will express your preference to opt-out, where applicable. The retention periods are determined according to the following criteria:
Other circumstances in which we will retain your Personal Data for longer periods of time include: (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data. Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.
9) SECURITY MEASURES: We work hard to protect Personal Data we process from unauthorized access or unauthorized alteration, disclosure or destruction. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry such as: encryption using SSL, we minimize amount of data that we store on our servers, restrict access to Personal Data to CodeFuel employees, contractors and agents, etc. Note that, we cannot be held responsible for unauthorized or unintended access that is beyond our control, and we make no warranty, express, implied or otherwise, that we will always be able to prevent such access. Please contact us at: [email protected] if you feel that your privacy was not dealt with properly, in a way that was in breach of our Privacy Policy or if you become aware of a third party’s attempt to gain unauthorized access to any of your Personal Data. We will make a reasonable effort to notify you and the appropriate authorities (if required by applicable law) in the event that we discover a security incident related to your Personal Data.
10) INTERNATIONAL DATA TRANSFER: Our data servers in which we host and store the information are located in the US. The Company’s HQ are based in Israel, and therefore your Personal Data may be accessed from territories which are not your country of residence. In the event that we need to transfer your Personal Data out of your jurisdiction, we will take appropriate measures to ensure that your Personal Data receive an adequate level of protection as required under applicable law. Furthermore, when Personal Data that are collected within the European Economic Area (“EEA“), the UK or Swiss are transferred outside of the EEA, the UK or Swiss (respectively) to a country that has not received an adequacy decision from the European Commission or an equivalent competent authorities, we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the standard contractual clauses approved by the European Union (SCCs) or the UK standard contractual clauses (UK SCCs) as approved by the UK Information Commissioner Office (ICO), as applicable.
11) ELIGIBILITY AND CHILDREN PRIVACY: The Services and Properties are not intended for use by children under the age of 16 and we do not knowingly process children’s information. We will discard any information that we receive from a user that is considered a “child” immediately upon our discovery that such a user shared information with us. Please contact us at: [email protected] if you have reason to believe that a child has shared any information with us.
12) USER RIGHTS: We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. We allow you to exercise certain choices, rights, and controls in connection with your information. Depending on your relationship with us, your jurisdiction and the applicable data protection laws that apply to you, you have the right to control and request certain limitations or rights to be executed. In the table below you can review your rights, how you can exercise them, and appeal a decision we take in this regard, any specification per geo-location or territory are available below the table:
RIGHT TO BE INFORMED, RIGHT TO KNOW
You have the right to confirm whether we collect Personal Data or Personal Information about you, if you wish to know if we collect Personal Data about you, please review this Privacy Policy.
ACCESS RIGHTS
You further have the right to know which Personal Data we specifically hold about you, and receive a copy of such or access it, if you wish to receive a copy of the Personal Data, please submit a DSR as available here.
RIGHT TO CORRECTION
You have the right to correct inaccuracies in your Personal Information, or Personal Data, taking into account the nature of the processing and the purposes. Please submit a DSR as available here.
RIGHT TO BE FORGOTTEN, RIGHT TO DELETION
In certain circumstances, you have the right to delete the Personal Data or Personal Information we hold about you. You do not need to create an account with us to submit a request to know or delete. Please submit a DSR as available here.
RIGHT TO PORTABILITY
You have the right to obtain the personal data Personal Data or Personal Information in a portable, and to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. We will select the format in which we provide your copy. If you wish to exercise this right, please submit our DSR as available here.
RIGHT TO OPT OUT UNDER THE EU, AND SPECIFICALLY IN THE US THE RIGHT TO OPT OUT FROM:
SELLING PERSONAL DATA;
RIGHT TO OPT OUT FROM TARGETED ADVERTISING; AND
RIGHT TO OPT OUT FROM PROFILING AND AUTOMATED DECISION MAKING
You have the right to opt-out from direct marketing, if applicable, by unsubscribing through the email received. If and to the extent applicable to, you have the right to opt out of the sale of your Personal Data, or Personal Information, for the purposes of targeted advertising, sale to a third party for monetary gain, or for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you or any other consumer. You may authorize another person acting on your behalf to opt out (including by technical tools and opt out signals). We do “sell” and “share” your Personal Information for analytic and marketing purposes by using cookies and SDKs. You have the right to opt-out from such "selling" by clicking the "do not sell or share my personal information" button available within our the Partners’ apps, or software, through device settings (opt-out from tracking AAID, ADID, please see the following for information applicable to all devices: https://thenai.org/opt-out/mobile-opt-out/), or by using Self-Regulatory Program for Online Behavioral Advertising such as:
Digital Advertising Alliance’s (“DAA”): https://www.aboutads.info/choices
Network Advertising Initiative (“NAI”): https://www.networkadvertising.org/choices.
Last, you are able to install privacy-controls in the browser's settings to automatically signal the opt-out preference to all websites you visit (like the “Global Privacy Control”). We honor the Global Privacy Control, where applicable, subject to your jurisdiction, as a valid request to opt-out of the sharing of information linked to your browser. You can opt out from sharing or selling data with Search Partners here: https://about.ads.microsoft.com/en-us/resources/policies/personalized-adshttps://legal.yahoo.com/xw/en/yahoo/privacy/optout/index.html In any event, please keep in mind, opt-out tools are limited to the browser or device you use because they work off your browser ID and device ID. Your browser may save some information in its cookies and cache to maintain your privacy preferences. Clearing these may remove opt-out preferences, requiring you to opt-out again. You can read more about targeted adverting and take additional steps to control targeted advertising from many ad networks and exchanges by visiting the Digital Advertising Alliance (www.optout.aboutads.info). As online environments continue to evolve, additional opt-out mechanisms or privacy settings may become available to you. We encourage you to review the information on opt-outs and settings that browser owners, device manufacturers, technology companies, and industry associations make available to you.
RIGHT TO APPEAL OR COMPLAINT
If we decline to take action on your request, we shall so inform you without undue delay as required under applicable laws. The notification will include a justification for declining to take action and instructions on how you may appeal, if applicable. Under the EU you have the right to lodge a complaint with the supervisor authority or the Information Commissioner in the UK.
NON-DISCRIMINATION
Such discrimination may include denying a good or service, providing a different level or quality of service, or charging different prices. We do not discriminate our users.
